Emma Odendaal, head of influence EMEA at Dentsu Influencer marketing is rapidly growing in South…

For years, performance media has followed a rigid, data-driven structure: awareness first, then consideration, and…

Our unique approach connects brands with niche yet highly diverse audiences through our special interest…

The matric class of 2024 has achieved an impressive 87.3% pass rate—one of the highest…

In 2025, the emphasis for brands will be on distinguishing between popularity and genuine influence,…

Dentsu has unveiled Dentsu Influence, a next-generation influencer and creator marketing approach integrating precision data,…

This article is part of a series produced in collaboration with the African Development Bank…

A single Instagram post in South Africa can cost anywhere from R2,693 for a nano…

The Prism Awards, hosted by the Public Relations Institute of Southern Africa (Prisa), are the…

At Brand Influence, we’ve refined the art of authentic, large-scale influencer marketing for over 14…