Still swiping right on brand love? – icandi CQ
Posted in Business

Most companies still believe brand love and loyalty start with a campaign. A sharper tagline….

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Still swiping right on brand love? – icandi CQ

Brand moves we loved, loathed and learned from in 2025 – icandi CQ
Posted in Business

In 2025 the world saw brands make bold moves – some brilliant, others downright disastrous….

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Brand moves we loved, loathed and learned from in 2025 – icandi CQ

Beyond the hype: What Black Friday can teach communicators about driving employee engagement – icandi CQ
Posted in Business

Black Friday isn’t just a clever consumer trend, it’s a psychological strategy that can be…

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Beyond the hype: What Black Friday can teach communicators about driving employee engagement – icandi CQ

From heritage to humanity: Can Africa lead the inclusive innovation era? – icandi CQ
Posted in Business

In the North, inclusion is under attack. In Africa, diversity is daily life. In the…

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From heritage to humanity: Can Africa lead the inclusive innovation era? – icandi CQ

The future is female (to the power of AI) – icandi CQ
Posted in Business

In the creative economy, the talent is female, the leadership is not. Will AI close…

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The future is female (to the power of AI) – icandi CQ

Mastering PR: staying human in a tech-saturated world – icandi CQ
Posted in Business

Is PR dead or evolving? With technology, data and transparency reshaping the landscape, PR professionals…

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Mastering PR: staying human in a tech-saturated world – icandi CQ

From TikTok to WhatsApp: how Gen Z is rewriting the rules of influence at work – icandi CQ
Posted in Business

Gen Z isn’t waiting for permission to lead – they’re already broadcasting bold ideas, building…

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From TikTok to WhatsApp: how Gen Z is rewriting the rules of influence at work – icandi CQ

Rewriting the rules: How African companies can lead internal communication – icandi CQ
Posted in Business

Africa’s workforce is a rich mosaic – not a monolith. So why are so many…

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Rewriting the rules: How African companies can lead internal communication – icandi CQ

Byte-sized learning: How TikTok is reshaping corporate training – icandi CQ
Posted in Business

Can your employees learn a new skill in the time it takes to watch a…

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Byte-sized learning: How TikTok is reshaping corporate training – icandi CQ

Tunnel vision of funnel vision? – icandi CQ
Posted in Business

Should employee engagement be viewed through an HR lens or a customer funnel? If attraction,…

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Tunnel vision of funnel vision? – icandi CQ