Stop taking orders. Start driving growth – Brave Group
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Advertising is at a crossroads. Brands don’t need more suppliers to churn out campaigns; they…

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Stop taking orders. Start driving growth – Brave Group

Your mass market strategy may be wrong. Here’s why – Brave Group
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Mathabatha Sexwale, product marketing at Brave Group, examines the majority that we too often refer…

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Your mass market strategy may be wrong. Here’s why – Brave Group

Reputation, returns and market premium – Brave Group
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Nkateko Khosa, senior PR practitioner at the public relations and communications company Bold, writes about…

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Reputation, returns and market premium – Brave Group

Specialised Exhibitions transitions to new name: Montgomery Group Africa
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As part of a strategic move to streamline operations, strengthen regional alignment, and support long-term…

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Specialised Exhibitions transitions to new name: Montgomery Group Africa

Brave Group adds to leadership with ECD and strategy head appointments
Posted in Business

Brave Group has announced the promotion of Bibi Bonnecwe to executive creative director and the…

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Brave Group adds to leadership with ECD and strategy head appointments

Why ad agencies are hiring creators and influencers – Brave Group
Posted in Business

As consumers grow weary of polished corporate messaging, agencies are turning to creators and influencers…

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Why ad agencies are hiring creators and influencers – Brave Group

Want to build products people love? Start with empathy – Ignition Group
Posted in Business

Empathy bridges tech and humanity. It turns good products into great ones by solving problems…

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Want to build products people love? Start with empathy – Ignition Group

Marketing effectiveness is broken – Brave Group
Posted in Business

How CMOs and ad agencies can work together to make marketing more effective than ever…

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Marketing effectiveness is broken – Brave Group

Creators and creatives: Advertising in a world of social influence – Brave Group
Posted in Business

Advertising is shifting fast. Creators now command attention once held by traditional media. Bravado’s Andile…

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Creators and creatives: Advertising in a world of social influence – Brave Group

AI didn’t write this. But it could have. – Ignition Group
Posted in Business

Stephen Smith, creative content manager for Ignition Group, thinks AI is only as good as…

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AI didn’t write this. But it could have. – Ignition Group