WPP and Google strengthen alliance with $400m AI-centric partnership
Posted in Business

WPP and Google have signed a new five-year deal to deepen their partnership, focusing on…

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WPP and Google strengthen alliance with $400m AI-centric partnership

New Google Search Links: Power your blog and help readers dig deeper
Posted in Fashion & Beauty

Hello everyone. How are you doing today? Get ready for some really fantastic news that…

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New Google Search Links: Power your blog and help readers dig deeper

The Green Zone’s rebranding results in 2,885% return on Google Ads investment with Cape Marketing Agency
Posted in Business

Cape Marketing Agency delivers measurable results for The Green Zone through Google Ads PPC. The…

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The Green Zone’s rebranding results in 2,885% return on Google Ads investment with Cape Marketing Agency

From Google to TikTok: The rise generative engine optimisation
Posted in Business

As AI reshapes how consumers discover brands, South African marketers face a new challenge: being…

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From Google to TikTok: The rise generative engine optimisation

Status, service, and brand values: Key shopping trends in Africa – Google
Posted in Business

Rekgabile Sito is a senior analytical consultant within the Google specialist team for sub-Saharan Africa….

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Status, service, and brand values: Key shopping trends in Africa – Google

Baking media effectiveness into your video marketing strategy – Google
Posted in Business

Google’s Zanele Matlala is the YouTube lead for Africa who plans and optimises end-to-end video…

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Baking media effectiveness into your video marketing strategy – Google

Gen Z is turning to TikTok, not Google, when they need answers
Posted in Business

These days, when it comes to online searches, people—especially younger audiences—are turning to social media…

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Gen Z is turning to TikTok, not Google, when they need answers

New creative updates to help advertisers generate lifestyle imagery – Google
Posted in Business

As an advertiser, your creative is often the first impression potential customers have of your…

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New creative updates to help advertisers generate lifestyle imagery – Google

Media effectiveness: How CMOs get CFOs to see marketing as a value driver – Google
Posted in Business

Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the…

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Media effectiveness: How CMOs get CFOs to see marketing as a value driver – Google

This is Africa’s digital decade, says Google’s Okosi
Posted in Finance

In a bid to enhance connectivity, support local startups, and drive innovation, Google in 2021…

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This is Africa’s digital decade, says Google’s Okosi