WiM Africa and Kantar tackle Gen Z marketing disruptions in lively debate
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Women in Marketing (WiM) Africa, in partnership with Kantar, brought together more than 60 senior…

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WiM Africa and Kantar tackle Gen Z marketing disruptions in lively debate

Will AI reshape the future of advertising? Gen Z demands authenticity
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With platforms like ChatGPT now widely used, generative artificial intelligence (AI) has rapidly shifted from…

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Will AI reshape the future of advertising? Gen Z demands authenticity

#YouthMonth: Gaming – A gateway for Gen Z
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When it comes to engaging Gen Z, brands looking to stay culturally relevant can no…

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#YouthMonth: Gaming – A gateway for Gen Z

From TikTok to WhatsApp: how Gen Z is rewriting the rules of influence at work – icandi CQ
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Gen Z isn’t waiting for permission to lead – they’re already broadcasting bold ideas, building…

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From TikTok to WhatsApp: how Gen Z is rewriting the rules of influence at work – icandi CQ

Brands, stop relying on stereotypes to connect with Gen Z
Posted in Business

Brands need to stop relying on tired stereotypes and start paying attention to the data…

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Brands, stop relying on stereotypes to connect with Gen Z

Gen Zs are shaping the future of retail
Posted in Business

Youth Day invites us to pause and consider the role young people are already playing…

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Gen Zs are shaping the future of retail

African Gen Z on the rise in the global influence economy – Dentsu
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Across the African continent compelling economic and demographic forces are converging to position Gen Z,…

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African Gen Z on the rise in the global influence economy – Dentsu

MIC drop: Coaching Africa’s next gen in marketing, influence and culture – Dentsu
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South Africa’s most dynamic marketing minds are about to meet where culture and creativity collide….

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MIC drop: Coaching Africa’s next gen in marketing, influence and culture – Dentsu

RAPT BizTrendsTV: Student Village’s Ronen Aires – Gen Z’s disruption of the world
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Born in 1994, Gen Z are the born free generation and they are redefining the…

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RAPT BizTrendsTV: Student Village’s Ronen Aires – Gen Z’s disruption of the world

Gen Z is turning to TikTok, not Google, when they need answers
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These days, when it comes to online searches, people—especially younger audiences—are turning to social media…

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Gen Z is turning to TikTok, not Google, when they need answers