Listening differently – How first-party data powers Gagasi FM’s strategy
Posted in Business

In a world where data is often harvested impersonally and used to push generic content,…

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Listening differently – How first-party data powers Gagasi FM’s strategy

How first-party data is transforming retail advertising strategies
Posted in Business

Retailers and e-commerce platforms have evolved beyond simply selling products – they’re now offering access…

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How first-party data is transforming retail advertising strategies

Retail marketing: The demise of the third-party cookie, the rise of  first-party data
Posted in Business

When it comes to the retail sector, first-party data stands as a cornerstone of understanding…

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Retail marketing: The demise of the third-party cookie, the rise of first-party data