Beyond the wow factor: Why experiential marketing must drive measurable business impact – Publicis Groupe Africa
Posted in Business

In today’s fast-evolving marketing landscape, emotional connection is vital, but not enough. Experiential marketing must…

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Beyond the wow factor: Why experiential marketing must drive measurable business impact – Publicis Groupe Africa

Trust factor: How SA athleisure brands win Instagram commerce – University of Johannesburg – Marketing Management
Posted in Business

The debate among South African retailers is no longer solely about brick-and-mortar versus online. The…

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Trust factor: How SA athleisure brands win Instagram commerce – University of Johannesburg – Marketing Management

Women's economic empowerment is a factor for peace
Posted in Technology

This year, the theme chosen for the celebration of International Women’s Day on 8 March…

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Women's economic empowerment is a factor for peace