Beyond the hype: What Black Friday can teach communicators about driving employee engagement – icandi CQ
Posted in Business

Black Friday isn’t just a clever consumer trend, it’s a psychological strategy that can be…

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Beyond the hype: What Black Friday can teach communicators about driving employee engagement – icandi CQ

The business case for employee engagement – Achievement Awards Group
Posted in Business

There was a time when the dominant view of business leaders was that people who…

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The business case for employee engagement – Achievement Awards Group

Why Francophone Africa’s youth are rewriting the rules of brand engagement
Posted in Business

Too many global strategies treat Africa as a single market. Francophone consumers prove otherwise —…

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Why Francophone Africa’s youth are rewriting the rules of brand engagement

How Wonga transformed customer engagement and boosted customer acquisition with Braze
Posted in Business

Wonga, a prominent fintech, revitalised its customer marketing strategy by partnering with YOUKNOW to implement…

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How Wonga transformed customer engagement and boosted customer acquisition with Braze

Rewriting the rules of engagement for carbon markets
Posted in Technology

This article was produced with the support of AUDA NEPAD During Africa Climate Week, held…

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Rewriting the rules of engagement for carbon markets

SA’s commuters: The surprising market driving digital engagement
Posted in Business

South Africa’s 15 million daily commuters are showing their true potential. Far from passive passengers,…

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SA’s commuters: The surprising market driving digital engagement

How to drive customer engagement through data unification in SA
Posted in Business

In today’s hyper-connected world, customers deserve more than just good products; they crave tailored experiences…

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How to drive customer engagement through data unification in SA

Converge Africa 2025 wraps with record engagement and industry-shaping insights
Posted in Business

The continent’s most dynamic gathering for digital commerce professionals, Converge Africa 2025, concluded this week…

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Converge Africa 2025 wraps with record engagement and industry-shaping insights

#BizTrends2025: PR Powerhouse’s Lebo Madiba – Breaking through in 2025: Trust, personalities, and the new rules of engagement
Posted in Business

2025 isn’t about chasing the next big platform, but about the fundamentals – how we…

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#BizTrends2025: PR Powerhouse’s Lebo Madiba – Breaking through in 2025: Trust, personalities, and the new rules of engagement

The future of radio advertising: The combination of aggregated audience buys and engagement radio
Posted in Business

Whether the goal is to break through the clutter with standout content or to maximise…

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The future of radio advertising: The combination of aggregated audience buys and engagement radio