Tag: effectiveness
Warc has released a new survey-based study, Twin Pace Effectiveness Gap, exploring the forces shaping…
System1 and Effie are releasing a new book called The Creative Dividend that brings together…
One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health…
In Behavioural Science, the ‘Values’ in Values-Driven Marketing (VDM) refer to the underlying — and…
How CMOs and ad agencies can work together to make marketing more effective than ever…
The data is murky, the goals keep shifting, but the board wants better results. Marketing…
Google’s Zanele Matlala is the YouTube lead for Africa who plans and optimises end-to-end video…
See the full list of winning ads here. The secret ingredients in the world’s most…
The Nedbank IMC has always been committed to driving the business case for marketing. This…