Tag: effectiveness
In Behavioural Science, the ‘Values’ in Values-Driven Marketing (VDM) refer to the underlying — and…
How CMOs and ad agencies can work together to make marketing more effective than ever…
The data is murky, the goals keep shifting, but the board wants better results. Marketing…
Google’s Zanele Matlala is the YouTube lead for Africa who plans and optimises end-to-end video…
See the full list of winning ads here. The secret ingredients in the world’s most…
The Nedbank IMC has always been committed to driving the business case for marketing. This…
Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the…
Effie Awards South Africa recently hosted an insightful dialogue at Discovery HQ in Sandton, focused…
Effie South Africa recently hosted a groundbreaking dialogue featuring a panel of leading advertising executives…