Tag: effective
A focus on effectiveness is increasingly being recognised as the most important ambition for agencies…
Since 2019, the Effies have celebrated the most effective advertising work in South Africa. Setting…
The 2024 Effie Awards South Africa Ipsos Trends Report, launched during a webinar hosted by…
What are the hallmarks of a Grand Effie SA winner and, therefore, a winning campaign?…
In an age dominated by information, data is the lifeblood and defining factor of effective…
South African Breweries (SAB) solidified its standing as South Africa’s most effective marketer, garnering an…
For over five decades, the Effie Awards have recognised the most effective campaigns across globally…
Post the Loeries Afterparty celebrating the region’s creativity, emotion and advertising remains close to our…
Okay, let’s set the scene here. Imagine you’re walking through your local mall, and…
Campaigns that make a clear customer promise are even more effective in B2B than B2C….