#Orchids&Onions: Ford drives conservation forward, Platinum Life stalls on trust
Posted in Business

Corporate social investment (CSI) is often cynically abused by big brands as a marketing gimmick…

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#Orchids&Onions: Ford drives conservation forward, Platinum Life stalls on trust

Data shows creative drives up to 30% more sales
Posted in Business

Global marketing effectiveness and foresight consultancy Gain Theory has released a new report, Creative effectiveness…

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Data shows creative drives up to 30% more sales

Sustainability dips but still drives choice in the luxury market
Posted in Business

Apple leads with the highest Sustainability Perceptions Value at $39.0bn, while Microsoft has the largest…

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Sustainability dips but still drives choice in the luxury market

ITFFA spotlights how film tourism drives economic growth and destination appeal
Posted in Business

As the film and tourism industries converge for the 7th annual International Tourism Film Festival…

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ITFFA spotlights how film tourism drives economic growth and destination appeal

1-54 New York: Caribbean diaspora drives bold new markets
Posted in Finance

This article was produced with the support of 1-54 From 8 to 11 May 2025,…

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1-54 New York: Caribbean diaspora drives bold new markets

2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing – Association for Communication and Advertising
Posted in Business

The 2024 Effie Awards South Africa Ipsos Trends Report, launched during a webinar hosted by…

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2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing – Association for Communication and Advertising

Access Bank drives intra-Africa trade at inaugural conference – The Publicity Workshop
Posted in Business

Access Bank PLC, today, convened leading policymakers, business executives, and industry stakeholders in Cape Town…

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Access Bank drives intra-Africa trade at inaugural conference – The Publicity Workshop

The new marketing funnel: How community influence drives conversions – Brand Influence Agency
Posted in Business

For years, performance media has followed a rigid, data-driven structure: awareness first, then consideration, and…

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The new marketing funnel: How community influence drives conversions – Brand Influence Agency

Red Ribbon Communications drives remarkable growth for edtech company Zaio
Posted in Business

In a testament to the power of strategic public relations in the edtech sector, Red…

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Red Ribbon Communications drives remarkable growth for edtech company Zaio

Dentsu drives innovation in African financial services
Posted in Business

Navigating the dynamic evolution of Africa’s finance and payments sectors demands innovative solutions that foster…

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Dentsu drives innovation in African financial services