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Corporate social investment (CSI) is often cynically abused by big brands as a marketing gimmick…
Global marketing effectiveness and foresight consultancy Gain Theory has released a new report, Creative effectiveness…
Apple leads with the highest Sustainability Perceptions Value at $39.0bn, while Microsoft has the largest…
As the film and tourism industries converge for the 7th annual International Tourism Film Festival…
This article was produced with the support of 1-54 From 8 to 11 May 2025,…
The 2024 Effie Awards South Africa Ipsos Trends Report, launched during a webinar hosted by…
Access Bank PLC, today, convened leading policymakers, business executives, and industry stakeholders in Cape Town…
For years, performance media has followed a rigid, data-driven structure: awareness first, then consideration, and…
In a testament to the power of strategic public relations in the edtech sector, Red…
Navigating the dynamic evolution of Africa’s finance and payments sectors demands innovative solutions that foster…