McCann Joburg’s Derek Coles: Stand out, don’t fit in
Posted in Business

Here’s a hard truth: no campaign succeeds purely because of where it appears. There is…

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McCann Joburg’s Derek Coles: Stand out, don’t fit in

The experience paradox: Why better satisfaction scores don’t always mean growth – Kantar
Posted in Business

Most brands chase satisfaction metrics while missing what truly drives growth: Meaningful Difference. New research…

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The experience paradox: Why better satisfaction scores don’t always mean growth – Kantar

How to write emails South Africans want to read (and don’t mark as spam) – Everlytic
Posted in Business

South African writing style and tone South Africans love a friendly nod to local lingo…

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How to write emails South Africans want to read (and don’t mark as spam) – Everlytic

‘Women don’t support each other enough’
Posted in Technology

Yasmin Kumi is the CEO and founder of the Africa Foresight Group (AFG), a woman-led…

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‘Women don’t support each other enough’

You don’t create culture, but you are invited by Nolwazi Radebe, brand strategist at Silverbullet – Sunshinegun
Posted in Business

In today’s fast-paced world, brands are in a constant race to remain relevant. But true…

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You don’t create culture, but you are invited by Nolwazi Radebe, brand strategist at Silverbullet – Sunshinegun

Halo and Pineapple: How to disrupt a category and find an audience who don’t love insurance
Posted in Business

Local agency, Halo, and its client, disruptor brand Pineapple, walked into the Effies SA… and…

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Halo and Pineapple: How to disrupt a category and find an audience who don’t love insurance

Ambush marketing will play a significant role in Black Friday sales. Don’t be caught out – Bullion PR  & Communication
Posted in Business

From humble beginnings, Black Friday has gained significant momentum and has become one of the…

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Ambush marketing will play a significant role in Black Friday sales. Don’t be caught out – Bullion PR & Communication

A Comic Con experience: Platforms change but the basic rules of marketing don’t!
Posted in Business

Currently, there are reportedly over 26 million casual “gamers” including mobile games in SA and…

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A Comic Con experience: Platforms change but the basic rules of marketing don’t!

Maximising lead generation at live events: Don’t leave money on the table, says AAXO chair Gary Corin
Posted in Business

While, following the post-pandemic return of business tourism and people’s need for human connection, live…

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Maximising lead generation at live events: Don’t leave money on the table, says AAXO chair Gary Corin

‘We don’t live in castles in the sky,’ says Zille on DA’s chances of winning 51% in election | News24
Posted in Politics

Chairperson of the DA Federal Council Helen Zille. (Candice Bezuidenhout/News24) DA federal chairperson Helen…

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‘We don’t live in castles in the sky,’ says Zille on DA’s chances of winning 51% in election | News24