#BizTrends2026 | Employer Branding Africa’s Celeste Sirin: Employer brand credibility and the human differentiator
Posted in Business

As we reflect on the talent and employer branding landscape over the past year, it…

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#BizTrends2026 | Employer Branding Africa’s Celeste Sirin: Employer brand credibility and the human differentiator

Sonic branding a strategic differentiator in a distracted world
Posted in Business

In a world of endless content and constant competition, being noticed is no longer enough….

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Sonic branding a strategic differentiator in a distracted world

Confidence: The key differentiator for banking brands
Posted in Business

At this year’s Ask Africa Banking Brand Index, confidence once again revealed its emotional core: trust. Discovery…

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Confidence: The key differentiator for banking brands