WhatsApp is Africa – Dentsu
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If you work in marketing anywhere on the continent, you already know the truth WhatsApp…

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WhatsApp is Africa – Dentsu

Resilience, creativity, and impact: The dentsu Africa story – Dentsu
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2025 has been a year of challenges, not just locally, but globally. Yet across Africa,…

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Resilience, creativity, and impact: The dentsu Africa story – Dentsu

MIC at Loeries Creative Week, cultural capital has entered the chat – Dentsu
Posted in Business

This year at Loeries Creative Week, MIC did not just show up, it shifted the…

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MIC at Loeries Creative Week, cultural capital has entered the chat – Dentsu

Dentsu report: Winning with AI requires a human touch
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AI may be the new it girl of marketing, but human creativity remains the decisive…

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Dentsu report: Winning with AI requires a human touch

How influencers are winning in the attention economy – Dentsu
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Today’s consumers spend time that matters to them in passion playgrounds, gathering around shared interests…

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How influencers are winning in the attention economy – Dentsu

From shelf to screen: dentsu SA leads South Africa’s retail media revolution – Dentsu
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Retail media is quickly becoming one of the most important channels in South Africa’s digital…

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From shelf to screen: dentsu SA leads South Africa’s retail media revolution – Dentsu

Beyond the algorithm: How African brands are rewriting the rules of growth – Dentsu
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In sub-Saharan Africa, CMOs are increasingly expected to lead the charge on growth. With rising…

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Beyond the algorithm: How African brands are rewriting the rules of growth – Dentsu

Dentsu School of Influence graduates 8 rising SA creators
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Eight rising South African influencers have graduated from the Dentsu School of Influence, joining fellow…

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Dentsu School of Influence graduates 8 rising SA creators

Messy metrics to meaningful insights: The power of a GA4 audit – Dentsu
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Navigating Google Analytics 4 (GA4) can be challenging, even for experienced marketers. With a new…

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Messy metrics to meaningful insights: The power of a GA4 audit – Dentsu

Dentsu SSA makes real impact across Africa with One Day for Change 2025
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Across sub-Saharan Africa, dentsu teams once again united through the annual One Day for Change…

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Dentsu SSA makes real impact across Africa with One Day for Change 2025