WPP has launched Agent Hub on its marketing AI platform, WPP Open. The tool centralises…

The real question facing brand managers is no longer “Do we have data?” but rather…

Business Data has never been as available – perhaps even as unavoidable – as it…

Interpreting data can provide marketing leaders with a clear view of audiences – what content…

This technological leap, however, presents a sharp duality. While AI offers unprecedented advantages in operational…

For some time, I have observed a persistent narrative within our industry: that print is…

Global marketing effectiveness and foresight consultancy Gain Theory has released a new report, Creative effectiveness…

The end of third-party cookies. Or is it? We know that the threat of cookies…

The African retail landscape is under immense pressure. Consumers are more digitally savvy and price-conscious…

A partnership between The Up&Up Group and some of its key clients, with Amplified, will…