Data shows creative drives up to 30% more sales
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Global marketing effectiveness and foresight consultancy Gain Theory has released a new report, Creative effectiveness…

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Data shows creative drives up to 30% more sales

The cost of data – Advertising Media Forum
Posted in Business

The end of third-party cookies. Or is it? We know that the threat of cookies…

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The cost of data – Advertising Media Forum

AI and data are reshaping Africa’s retail sector
Posted in Business

The African retail landscape is under immense pressure. Consumers are more digitally savvy and price-conscious…

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AI and data are reshaping Africa’s retail sector

Attention is the new currency: SA’s first human data study
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A partnership between The Up&Up Group and some of its key clients, with Amplified, will…

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Attention is the new currency: SA’s first human data study

Unifying customer data is key to winning digital consumers
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In today’s hyper-digital landscape, South African consumers expect (and demand) more than just functional products…

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Unifying customer data is key to winning digital consumers

How to break the data deadlock to unlock marketing profits – Incubeta
Posted in Business

Marketing professionals are drowning in data but starving for meaningful insights. As brands rush to…

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How to break the data deadlock to unlock marketing profits – Incubeta

How to drive customer engagement through data unification in SA
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In today’s hyper-connected world, customers deserve more than just good products; they crave tailored experiences…

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How to drive customer engagement through data unification in SA

How Santam and Incubeta shattered growth targets through smart data
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When Santam partnered with Incubeta, it wasn’t a quick win they were after, it was…

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How Santam and Incubeta shattered growth targets through smart data

Listening differently – How first-party data powers Gagasi FM’s strategy
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In a world where data is often harvested impersonally and used to push generic content,…

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Listening differently – How first-party data powers Gagasi FM’s strategy

AfriGIS quality data support optimal distribution of Caxton newspapers weekly
Posted in Business

Community newspapers are vital for local economic growth. Caxton Newspapers publishes 2.8 million newspapers, printed…

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AfriGIS quality data support optimal distribution of Caxton newspapers weekly