‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Posted in Business

Imagine you are searching for a new mattress online and find something surprising. The retailer…

Continue Reading

‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers

Hot Cares Christmas: Helping Patrick continue to go the extra mile for his customers – HOT 102.7FM
Posted in Business

Hot 102.7FM’s much-loved Hot Cares Christmas kicked off on Monday, 1 December, largely thanks to…

Continue Reading

Hot Cares Christmas: Helping Patrick continue to go the extra mile for his customers – HOT 102.7FM

How to send email promotions for Black Friday that delivers results (without overwhelming your customers) – Everlytic
Posted in Business

Black Friday is one of the busiest times in the inbox. To stand out without…

Continue Reading

How to send email promotions for Black Friday that delivers results (without overwhelming your customers) – Everlytic

How resolving issues can turn first-time buyers into loyal customers
Posted in Business

Every small business owner wants happy, satisfied customers. But are those customers coming back? Loyalty…

Continue Reading

How resolving issues can turn first-time buyers into loyal customers

Why customers prefer information over the hard sell – G&G Advocacy
Posted in Business

We live in a time when information is everywhere and consumers are savvy and seek information and reviews about…

Continue Reading

Why customers prefer information over the hard sell – G&G Advocacy

Why service matters more than ever: the message from 86% of customers
Posted in Business

Research confirms that 86% of customers are willing to pay more for better service. But…

Continue Reading

Why service matters more than ever: the message from 86% of customers

Taking the pain out of the refund function for retailers and customers
Posted in Business

The refund process, often a retailer’s (and customer’s) biggest pain point, holds untapped potential to…

Continue Reading

Taking the pain out of the refund function for retailers and customers

How can African brands win customers back from western giants?
Posted in Finance

In his previous life Thebe Ikalafeng worked to boost western-originated brands such as Colgate and…

Continue Reading

How can African brands win customers back from western giants?

Bogosi Motshegwa | How to keep your customers – A customer retention hack
Posted in Business

A lot of the time as brand specialists all that we ever think about; is…

Continue Reading

Bogosi Motshegwa | How to keep your customers – A customer retention hack

Why brands should stop hiding from their customers – BrandLove
Posted in Business

A friend of mine has a husband who operates on a very specific frequency –…

Continue Reading

Why brands should stop hiding from their customers – BrandLove