Neglecting customer experience is stunting small business growth
Posted in Business

Hard work is not the reason why small businesses fail. They fail, plateau, or stay…

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Neglecting customer experience is stunting small business growth

Woolworths introduces MyDifference: A new era in customer loyalty
Posted in Business

Woolworths’ MyDifference loyalty programme has marked a significant shift in how the retailer rewards, engages…

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Woolworths introduces MyDifference: A new era in customer loyalty

Loyalty meets blockchain: A new era for customer rewards
Posted in Business

The programmes that reward shoppers with points and plastic cards aren’t keeping pace with how…

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Loyalty meets blockchain: A new era for customer rewards

Meeting the South African modern car buyers where the customer experience matches the expectation
Posted in Business

The modern car buyer is moving away from a transactional interaction and toward a more…

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Meeting the South African modern car buyers where the customer experience matches the expectation

The ROI of customer loyalty: why retention eats acquisition for breakfast – Achievement Awards Group
Posted in Business

Every business has to acquire new customers. And every business wants to retain existing customers….

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The ROI of customer loyalty: why retention eats acquisition for breakfast – Achievement Awards Group

The partnership playbook: How strategic alliances are rewriting customer retention rules in SA – AdBot
Posted in Business

It’s 7am. Your client opens WhatsApp – the same app where they’ve just sent a…

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The partnership playbook: How strategic alliances are rewriting customer retention rules in SA – AdBot

Professional customer service in the age of AI: Why humans remain the anchor – University of Johannesburg – Marketing Management
Posted in Business

As we move towards the Fifth Industrial Revolution, the question isn’t whether AI can handle…

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Professional customer service in the age of AI: Why humans remain the anchor – University of Johannesburg – Marketing Management

How to integrate online and offline for a seamless customer experience
Posted in Business

IAB South Africa’s Connected Commerce Committee aims to align its work with the global IAB…

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How to integrate online and offline for a seamless customer experience

Good service is proactive: a new standard for customer experience
Posted in Business

For many organisations, customer experience (CX) is still reactive – a customer has a query,…

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Good service is proactive: a new standard for customer experience

How Wonga transformed customer engagement and boosted customer acquisition with Braze
Posted in Business

Wonga, a prominent fintech, revitalised its customer marketing strategy by partnering with YOUKNOW to implement…

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How Wonga transformed customer engagement and boosted customer acquisition with Braze