The partnership playbook: How strategic alliances are rewriting customer retention rules in SA – AdBot
Posted in Business

It’s 7am. Your client opens WhatsApp – the same app where they’ve just sent a…

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The partnership playbook: How strategic alliances are rewriting customer retention rules in SA – AdBot

Professional customer service in the age of AI: Why humans remain the anchor – University of Johannesburg – Marketing Management
Posted in Business

As we move towards the Fifth Industrial Revolution, the question isn’t whether AI can handle…

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Professional customer service in the age of AI: Why humans remain the anchor – University of Johannesburg – Marketing Management

How to integrate online and offline for a seamless customer experience
Posted in Business

IAB South Africa’s Connected Commerce Committee aims to align its work with the global IAB…

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How to integrate online and offline for a seamless customer experience

Good service is proactive: a new standard for customer experience
Posted in Business

For many organisations, customer experience (CX) is still reactive – a customer has a query,…

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Good service is proactive: a new standard for customer experience

How Wonga transformed customer engagement and boosted customer acquisition with Braze
Posted in Business

Wonga, a prominent fintech, revitalised its customer marketing strategy by partnering with YOUKNOW to implement…

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How Wonga transformed customer engagement and boosted customer acquisition with Braze

Retail banking: competing for the modern African customer
Posted in Technology

It was natural that the growing focus on digital banking in Africa should begin with…

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Retail banking: competing for the modern African customer

How CEM Africa, the continent’s leading CX summit signals the next wave of customer experience innovation – CEM Africa Summit
Posted in Business

Customer expectations are evolving, and businesses must keep pace to stay competitive. The Customer Experience…

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How CEM Africa, the continent’s leading CX summit signals the next wave of customer experience innovation – CEM Africa Summit

Maximise customer loyalty with the right combination of rewards
Posted in Business

Almost all employee engagement, channel incentive and customer loyalty programmes incorporate some form of tangible,…

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Maximise customer loyalty with the right combination of rewards

Revolutionising customer experience with ExperienceEvaluator – A game changer for CX teams – Kantar
Posted in Business

We live in an ‘experience economy’ where experiences are the single most important driver of…

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Revolutionising customer experience with ExperienceEvaluator – A game changer for CX teams – Kantar

Unifying customer data is key to winning digital consumers
Posted in Business

In today’s hyper-digital landscape, South African consumers expect (and demand) more than just functional products…

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Unifying customer data is key to winning digital consumers