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Hard work is not the reason why small businesses fail. They fail, plateau, or stay…
Woolworths’ MyDifference loyalty programme has marked a significant shift in how the retailer rewards, engages…
The programmes that reward shoppers with points and plastic cards aren’t keeping pace with how…
The modern car buyer is moving away from a transactional interaction and toward a more…
Every business has to acquire new customers. And every business wants to retain existing customers….
It’s 7am. Your client opens WhatsApp – the same app where they’ve just sent a…
As we move towards the Fifth Industrial Revolution, the question isn’t whether AI can handle…
IAB South Africa’s Connected Commerce Committee aims to align its work with the global IAB…
For many organisations, customer experience (CX) is still reactive – a customer has a query,…
Wonga, a prominent fintech, revitalised its customer marketing strategy by partnering with YOUKNOW to implement…