Pinterest takes a major leap into CTV advertising
Posted in Business

Pinterest will be acquiring TvScientific, a connected TV (CTV) performance advertising platform. Millions of users…

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Pinterest takes a major leap into CTV advertising

CTV: part of a holistic television strategy, not an add-on
Posted in Business

Connected TV (CTV) isn’t a separate medium. It’s TV, delivered via the internet instead of…

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CTV: part of a holistic television strategy, not an add-on