#BizTrends2026 | Employer Branding Africa’s Celeste Sirin: Employer brand credibility and the human differentiator
Posted in Business

As we reflect on the talent and employer branding landscape over the past year, it…

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#BizTrends2026 | Employer Branding Africa’s Celeste Sirin: Employer brand credibility and the human differentiator

Are brands trading credibility for clout?
Posted in Business

Same Hashe. The influencer had posted content about the brand, seemingly hoping to build a…

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Are brands trading credibility for clout?

Why editorial credibility is your brand’s new north star in the age of AI search – DUO Marketing + Communications
Posted in Business

As the CEO of DUO Marketing + Communications, I’ve spent over two decades navigating the…

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Why editorial credibility is your brand’s new north star in the age of AI search – DUO Marketing + Communications

Exclusive:   TBWA’s CCO Carl Willoughby: More than just bragging rights – awards matter to creativity, credibility, business
Posted in Business

Awards are a reminder that even in this age of algorithms, brilliant, brave creativity still…

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Exclusive: TBWA’s CCO Carl Willoughby: More than just bragging rights – awards matter to creativity, credibility, business

From code to credibility: How to master cybersecurity communications – Red Ribbon Communications
Posted in Business

Leading tech PR agency shares strategic framework for translating technical excellence into market leadership For…

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From code to credibility: How to master cybersecurity communications – Red Ribbon Communications