Warc’s Creative 100 released, Apple no.1 brand for creativity
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The Warc Creative 100, an independent global benchmark of the world’s most awarded campaigns and…

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Warc’s Creative 100 released, Apple no.1 brand for creativity

Boundless wins BIC Stationery account, forging a partnership rooted in creativity and joy
Posted in Business

There are some brands that agencies decide they just have to have, no matter what…

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Boundless wins BIC Stationery account, forging a partnership rooted in creativity and joy

2025 Dare list unveils next-gen Black leaders in creativity
Posted in Business

Black At has released its 2025 Dare (Dream, Act, Reimagine, Empower) list, spotlighting a new…

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2025 Dare list unveils next-gen Black leaders in creativity

A framework for creativity – DarkMatter
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“Make this more creative”, “I want something more creative”, “We need to find…

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A framework for creativity – DarkMatter

#BizTrends2025: The Platinum Club’s El Broide on why data-driven insights and creativity will shape the future of PR
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In a rapidly evolving digital landscape, the public relations (PR) industry is undergoing a transformative…

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#BizTrends2025: The Platinum Club’s El Broide on why data-driven insights and creativity will shape the future of PR

Why creativity is the most valuable skill for the jobs of tomorrow – AAA School of Advertising
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Discover how the creative economy is reshaping the world, and how the AAA School of…

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Why creativity is the most valuable skill for the jobs of tomorrow – AAA School of Advertising

#YearOnTikTok 2024: Celebrating African culture, connection and creativity
Posted in Business

TikTok celebrates trends, moments, and creators on the continent that have made 2024 unforgettable. (Image…

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#YearOnTikTok 2024: Celebrating African culture, connection and creativity

Balancing art and speed: Navigating creativity in modern advertising – Ebony+Ivory
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Over the last 54 years, we really have seen it all at Ebony+Ivory. How life…

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Balancing art and speed: Navigating creativity in modern advertising – Ebony+Ivory

The shift from clicks to creativity, the magic ingredient of  strategic creativity
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A rising strong trend from Agency Scope is that strategic creativity is a magic ingredient,…

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The shift from clicks to creativity, the magic ingredient of strategic creativity

Today’s Holy Grail: Strategic creativity
Posted in Business

There is evidence of a strong trend of strategic creativity being the magic ingredient. Source:…

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Today’s Holy Grail: Strategic creativity