Bic and Boundless launch impactful back-to-school campaign honouring children’s creativity
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Bic, the global leader in essential writing products, has launched a heartwarming new Back-to-School (BTS)…

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Bic and Boundless launch impactful back-to-school campaign honouring children’s creativity

#BizTrends2026 | Fineline Consulting’s Taegan Devar: 2026: A year of creativity and growth
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I once received a card in a workshop with the phrase, “You were created to…

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#BizTrends2026 | Fineline Consulting’s Taegan Devar: 2026: A year of creativity and growth

EXCLUSIVE Agency Scope 2025  | The AI conundrum: Efficiency vs creativity
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The Agency Scope 2025 Survey shows an industry racing into AI while dreading the fallout….

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EXCLUSIVE Agency Scope 2025 | The AI conundrum: Efficiency vs creativity

#BizTrends2026 | IAS’ Johanna McDowell reflects on AI, creativity and media agencies
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As I write this article in the last few days of December, it is interesting…

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#BizTrends2026 | IAS’ Johanna McDowell reflects on AI, creativity and media agencies

The One Club for Creativity reveals 2025 Global Rankings
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Impact BBDO Dubai has been named Middle East & Africa Agency of the Year in…

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The One Club for Creativity reveals 2025 Global Rankings

Resilience, creativity, and impact: The dentsu Africa story – Dentsu
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2025 has been a year of challenges, not just locally, but globally. Yet across Africa,…

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Resilience, creativity, and impact: The dentsu Africa story – Dentsu

30 years of iPendoring: Celebrating language, culture, and creativity in South Africa
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iPendoring is gearing up for a landmark year, with a three-day programme from 2 to…

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30 years of iPendoring: Celebrating language, culture, and creativity in South Africa

4 steps to a purpose-driven creativity approach for measurable results
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Since adopting a purpose-driven creativity approach, Siemens AG has seen measurable results. In my experience,…

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4 steps to a purpose-driven creativity approach for measurable results

Warc: The correlation between creativity and effectiveness
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One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health…

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Warc: The correlation between creativity and effectiveness

The Creativity Jackpot: When human instinct meets artificial logic
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We fear that artificial intelligence will replace creativity — yet the truth is far more…

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The Creativity Jackpot: When human instinct meets artificial logic