Tag: creativity
Since adopting a purpose-driven creativity approach, Siemens AG has seen measurable results. In my experience,…
One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health…
We fear that artificial intelligence will replace creativity — yet the truth is far more…
AI is transforming the global ad industry—but in Africa, education and access remain critical. The…
In a world dominated by sameness, speed, and scale, creativity has become a crucial differentiator….
Humanity in the Age of AI A central—and perhaps the most urgent—theme that echoed across…
This article was produced with the support of Africa Soft Power Group This premise that…
Awards are a reminder that even in this age of algorithms, brilliant, brave creativity still…