Tag: Creative
For many chief marketing officers, the instinct to play it safe is understandable. Tight budgets…
Building on its track record of pioneering creative education on the continent, the Cape Town…
Global marketing effectiveness and foresight consultancy Gain Theory has released a new report, Creative effectiveness…
From its humble beginnings in 2000, Penquin has grown into a powerhouse of creative strategy…
When AI first entered the marketing conversation, fear quickly followed. Headlines predicted mass job losses,…
Creative B2B PR and ethical communication involve crafting compelling narratives while upholding honesty, transparency, and…
GenAI has quickly become the go-to tactical tool to boost digital marketing efficiencies, with half…
Sometimes finding your personal “Power Zone” – the space that feels authentic, and where you…
Scopen’s fifth edition of its Agency Scope study in Chile shows an increase in the…