6 ME and Africa creatives named in Next Creative Leaders
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The team of (left) Zainab Mitha, art director and (right) Jasmin Vandersteen, copywriter, at Joe…

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6 ME and Africa creatives named in Next Creative Leaders

AI literacy to define Africa’s next creative boom
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Africa’s next creative boom won’t be built on AI tools. It will be built on…

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AI literacy to define Africa’s next creative boom

MIC at Loeries Creative Week, cultural capital has entered the chat – Dentsu
Posted in Business

This year at Loeries Creative Week, MIC did not just show up, it shifted the…

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MIC at Loeries Creative Week, cultural capital has entered the chat – Dentsu

The Lead Creative: ‘More creative freedom, less money’
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One of the big winners at this year’s Bookmark Awards was TBWA\Hunt \Lascaris. In this…

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The Lead Creative: ‘More creative freedom, less money’

How to build creative confidence – eatbigfish
Posted in Business

In the seventh session of the 2025 Marketing Masterclass series, hosted by Daily Maverick in…

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How to build creative confidence – eatbigfish

Building responsive systems: Integrating creative and media
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Forward-thinking CMOs are reshaping the way creative and media intersect as integrated briefs become standard…

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Building responsive systems: Integrating creative and media

#Loeries2025 and City of Cape Town drive creative industry
Posted in Business

Opening the Loeries Creative Week at the Mayor’s Brunch, the City of Cape Town’s executive…

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#Loeries2025 and City of Cape Town drive creative industry

Vanessa Bolosier | The business case for creative risk
Posted in Business

For many chief marketing officers, the instinct to play it safe is understandable. Tight budgets…

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Vanessa Bolosier | The business case for creative risk

Africa’s first-ever BA in concept art: Academy of Digital Arts launches a new creative degree
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Building on its track record of pioneering creative education on the continent, the Cape Town…

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Africa’s first-ever BA in concept art: Academy of Digital Arts launches a new creative degree

Data shows creative drives up to 30% more sales
Posted in Business

Global marketing effectiveness and foresight consultancy Gain Theory has released a new report, Creative effectiveness…

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Data shows creative drives up to 30% more sales