Kenyan musicians and artists boosted by demand for local content
Posted in Finance

Young Kenyan urbanites have historically favoured western forms of entertainment such as Hollywood films and…

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Kenyan musicians and artists boosted by demand for local content

Snackable content not a fad but a response
Posted in Business

Thirty percent (30%*) of marketers rely on short-form video, with 21%* citing it as delivering…

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Snackable content not a fad but a response

Media24 unveils unified advertising and content team
Posted in Business

Media24 has launched its new Advertising & Content Marketing team, bringing together three of its…

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Media24 unveils unified advertising and content team

LG Streaming Week returns with compelling deals and endless content to enjoy at home
Posted in Business

Over 70 partners across 42 countries offer free and discounted subscriptions for the ultimate home…

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LG Streaming Week returns with compelling deals and endless content to enjoy at home

Are brands wasting millions on content? The importance of intent in marketing – Penquin
Posted in Business

In today’s hyper-digital world, content is everywhere. Brands are producing more than ever before –…

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Are brands wasting millions on content? The importance of intent in marketing – Penquin

4 Steps to inclusive, representative digital content
Posted in Business

In 2025, diversity isn’t just about representing different races or cultures – it’s about representing…

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4 Steps to inclusive, representative digital content

Warc: News media struggles as brands favour softer content
Posted in Business

Globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease…

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Warc: News media struggles as brands favour softer content

5 years on from Covid and how work will continue to evolve – GO Content Lab
Posted in Business

Humanity has encountered countless crises, and many have led to profound and sometimes unexpected change….

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5 years on from Covid and how work will continue to evolve – GO Content Lab

Can brands maintain a true voice amidst the rise of AI content?
Posted in Business

Check out LinkedIn right now and you’ll quickly spot the indisputable signs of AI-generated marketing…

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Can brands maintain a true voice amidst the rise of AI content?

Community-generated content: The new currency in Brand Influence – Brand Influence Agency
Posted in Business

Brand Influence Agency, a leader in innovative community influencer marketing strategy, has redefined the way…

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Community-generated content: The new currency in Brand Influence – Brand Influence Agency