South African consumers bounced back this Black Friday
Posted in Business

Despite coming off the back of a prolonged period of economic headwinds and difficult conditions,…

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South African consumers bounced back this Black Friday

#OrchidsandOnions: GWM appeals to hardcore 4×4 consumers with Chuck Norris-inspired ad
Posted in Business

Selecting the right name for a product can be one of the biggest steps on…

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#OrchidsandOnions: GWM appeals to hardcore 4×4 consumers with Chuck Norris-inspired ad

MakeReign introduces marketing arm to connect brands with consumers at all digital touch points
Posted in Business

MakeReign, a leading innovation and customer experience agency, has quietly been growing a new branding…

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MakeReign introduces marketing arm to connect brands with consumers at all digital touch points

Spekko Rice ignites consumers’ curiosity with the #7Days7Ways campaign – Wine & Roses
Posted in Business

In a lightning bolt campaign, set to shake up consumer perceptions in a market where…

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Spekko Rice ignites consumers’ curiosity with the #7Days7Ways campaign – Wine & Roses

Trends retailers should consider to stay relevant to Gen Z consumers
Posted in Business

Generation Z is moving into the workforce and becoming one of the most influential consumer…

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Trends retailers should consider to stay relevant to Gen Z consumers

#Cannes2024: Emotional connection key for brands to reach consumers
Posted in Business

How do brands play meaningful roles in consumers’ lives, from influencing societal problems or just…

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#Cannes2024: Emotional connection key for brands to reach consumers

Health and wellness spending gain traction among local consumers – Euromonitor Intl
Posted in Business

According to new research from Euromonitor International, South Africans want to increase spending on health…

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Health and wellness spending gain traction among local consumers – Euromonitor Intl

African consumers remain loyal to non-African brands
Posted in Finance

African brands have retained a 14% share of the Top 100 of the Brand Africa…

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African consumers remain loyal to non-African brands

As retailer REI’s troubles with employees continue, consumers back off
Posted in Foreign News

Claire Chang, a visual merchandiser at sporting goods retailer REI’s flagship location in New York…

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As retailer REI’s troubles with employees continue, consumers back off

Consumers encouraged to embrace frozen seafood due to affordability, longer shelf life
Posted in Business

With the rising cost of proteins in a stressed economy, Breco Seafoods, a popular frozen…

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Consumers encouraged to embrace frozen seafood due to affordability, longer shelf life