Tag: consumers
In today’s hyper-digital landscape, South African consumers expect (and demand) more than just functional products…
For the first time since the 2009 global financial crisis, spending on new personal luxury…
Brands often get caught up in the “doing”—chasing short-term KPIs with promotions, flashy tactics, and…
Trust in advertising has dropped by eight percent, despite the claim that 71% appreciate brands…
South Africans were eagerly awaiting Finance Minister Enoch Godongwana’s 2025 Budget Speech, hoping for measures…
Motoring marketplace AutoTrader launched its bold new Do It Big brand campaign, celebrating South African…
Despite coming off the back of a prolonged period of economic headwinds and difficult conditions,…
MakeReign, a leading innovation and customer experience agency, has quietly been growing a new branding…
In a lightning bolt campaign, set to shake up consumer perceptions in a market where…