The ‘experience economy’ has arrived as consumers’ expectations shift
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Years of economic pressure, digital acceleration and shifting expectations have reshaped how people decide, spend…

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The ‘experience economy’ has arrived as consumers’ expectations shift

Consumers don’t have an ad problem: Great ideas haven’t changed, the industry has
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Despite marketing’s growing complexity, great ideas remain the industry’s most powerful currency. “Consumers don’t have…

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Consumers don’t have an ad problem: Great ideas haven’t changed, the industry has

Whitepaper reveals 85% of South African consumers hooked on loyalty programmes
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A decade-long view of how consumers engage with loyalty programmes have been revealed in the…

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Whitepaper reveals 85% of South African consumers hooked on loyalty programmes

Consumers face climate burnout as fears over global conflicts increase – Kantar
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Kantar’s latest study shows how brands should approach sustainable marketing as global geopolitical tensions rise….

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Consumers face climate burnout as fears over global conflicts increase – Kantar

South African consumers reset the rules for FMCG – NielsenIQ
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South African consumers entered 2026 with a mindset shaped by prolonged uncertainty. Years of rising…

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South African consumers reset the rules for FMCG – NielsenIQ

Cautious consumers set the tone for Black Friday 2025 – NielsenIQ
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NIQ South Africa expects muted growth and aggressive discounting across the tech and durables market…

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Cautious consumers set the tone for Black Friday 2025 – NielsenIQ

#ProudlySA: How local brands can win the hearts of South African consumers
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For as long as most of us can remember, we have heard (and most probably…

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#ProudlySA: How local brands can win the hearts of South African consumers

7 reasons savvy consumers choose brands that teach instead of push – G&G Advocacy
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Tired of being sold to? You’re not alone. In a world of hype and hard…

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7 reasons savvy consumers choose brands that teach instead of push – G&G Advocacy

Industry insights: Consumers still aspire, but planning is everything – Vicinity Media
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Luxury isn’t losing traction. Vicinity Media’s global-first visit attribution data shows that, even in a…

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Industry insights: Consumers still aspire, but planning is everything – Vicinity Media

Sustainability becomes more urgent as consumers vote with their wallets – Incubeta
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Author: Andrew Turner, managing director at Incubeta UK The driving force behind this shift is…

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Sustainability becomes more urgent as consumers vote with their wallets – Incubeta