#ProudlySA: How local brands can win the hearts of South African consumers
Posted in Business

For as long as most of us can remember, we have heard (and most probably…

Continue Reading

#ProudlySA: How local brands can win the hearts of South African consumers

7 reasons savvy consumers choose brands that teach instead of push – G&G Advocacy
Posted in Business

Tired of being sold to? You’re not alone. In a world of hype and hard…

Continue Reading

7 reasons savvy consumers choose brands that teach instead of push – G&G Advocacy

Industry insights: Consumers still aspire, but planning is everything – Vicinity Media
Posted in Business

Luxury isn’t losing traction. Vicinity Media’s global-first visit attribution data shows that, even in a…

Continue Reading

Industry insights: Consumers still aspire, but planning is everything – Vicinity Media

Sustainability becomes more urgent as consumers vote with their wallets – Incubeta
Posted in Business

Author: Andrew Turner, managing director at Incubeta UK The driving force behind this shift is…

Continue Reading

Sustainability becomes more urgent as consumers vote with their wallets – Incubeta

Unifying customer data is key to winning digital consumers
Posted in Business

In today’s hyper-digital landscape, South African consumers expect (and demand) more than just functional products…

Continue Reading

Unifying customer data is key to winning digital consumers

Luxury resale market grows as consumers seek purposeful purchases
Posted in Business

For the first time since the 2009 global financial crisis, spending on new personal luxury…

Continue Reading

Luxury resale market grows as consumers seek purposeful purchases

But here’s the truth: It’s not about what you’re offering; it’s about what consumers value
Posted in Business

Brands often get caught up in the “doing”—chasing short-term KPIs with promotions, flashy tactics, and…

Continue Reading

But here’s the truth: It’s not about what you’re offering; it’s about what consumers value

Advertising trust drops 8% – indicates a disconnect with consumers
Posted in Business

Trust in advertising has dropped by eight percent, despite the claim that 71% appreciate brands…

Continue Reading

Advertising trust drops 8% – indicates a disconnect with consumers

#Budget2025: How the 2025 budget will impact consumers
Posted in Business

South Africans were eagerly awaiting Finance Minister Enoch Godongwana’s 2025 Budget Speech, hoping for measures…

Continue Reading

#Budget2025: How the 2025 budget will impact consumers

#BehindtheCampaign: AutoTrader Do It Big brand campaign scores big with consumers
Posted in Business

Motoring marketplace AutoTrader launched its bold new Do It Big brand campaign, celebrating South African…

Continue Reading

#BehindtheCampaign: AutoTrader Do It Big brand campaign scores big with consumers