Mental shifts for growth: How CEOs, CMOs in Africa should approach AI marketing – Irvine Partners
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1. Excitement around AI is one thing. It’s time to champion real-world experimentation Search interest…

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Mental shifts for growth: How CEOs, CMOs in Africa should approach AI marketing – Irvine Partners

#NedbankIMC2025| Lucky Hustle’s Darren Morris – Why today’s CMOs must speak the language of business
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Marketing is no longer the colouring-in department. It hasn’t been for a while, but too…

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#NedbankIMC2025| Lucky Hustle’s Darren Morris – Why today’s CMOs must speak the language of business

Why CMOs need to rethink marketing effectiveness – Brave Group
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The data is murky, the goals keep shifting, but the board wants better results. Marketing…

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Why CMOs need to rethink marketing effectiveness – Brave Group

Take control: Why CMOs are building internal agencies to drive growth – Hoorah Digital
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The creative and digital marketing world is a dynamic, ever-evolving space where big ideas can…

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Take control: Why CMOs are building internal agencies to drive growth – Hoorah Digital

Media effectiveness: How CMOs get CFOs to see marketing as a value driver – Google
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Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the…

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Media effectiveness: How CMOs get CFOs to see marketing as a value driver – Google

Warc’s The Multiplier Effect – A CMO’s guide to brand building in the performance era
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The next phase of change of marketing is one steered by algorithm-driven media and AI-generated…

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Warc’s The Multiplier Effect – A CMO’s guide to brand building in the performance era

5 key focuses global CMO have prioritised for 2025 relevant for local CMOs
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As we look to 2025, sustainability has joined the ranks of the top priorities for…

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5 key focuses global CMO have prioritised for 2025 relevant for local CMOs

CMOs: How to get the best out of agencies – Hoorah Digital
Posted in Business

The dynamic between a CMO and their agency is among the most essential partnerships in…

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CMOs: How to get the best out of agencies – Hoorah Digital