Wendy Bergsteedt | How astronomy inspired Old Mutual’s latest campaign thinking
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There’s a moment in our latest television commercial where a young astronomer sits alone, facing…

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Wendy Bergsteedt | How astronomy inspired Old Mutual’s latest campaign thinking

Shopaygo: Bob’s connected e-commerce ecosystem awareness campaign
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While South Africans are comfortable shopping online, the experience can still feel fragmented. Small business…

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Shopaygo: Bob’s connected e-commerce ecosystem awareness campaign

IRL is better: Marc-Antoine Barrois’ anti-social campaign redefines luxury retail
Posted in Business

In an era dominated by digital noise and algorithm-driven engagement, Marc-Antoine Barrois is taking a…

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IRL is better: Marc-Antoine Barrois’ anti-social campaign redefines luxury retail

#BehindtheCampaign: Nigerian prince busts fake body oils in new Vaseline campaign
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Vaseline is taking an unconventional route to tackle counterfeit products in Nigeria—by turning to a…

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#BehindtheCampaign: Nigerian prince busts fake body oils in new Vaseline campaign

Your campaign was dead before it launched – Brave Group
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The creative is immaculate. The media plan is airtight. The brand managers are quietly pleased…

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Your campaign was dead before it launched – Brave Group

Levi’s new campaign brings the back to the front
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Levi’s has launched Behind Every Original, a new global campaign that celebrates the people who…

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Levi’s new campaign brings the back to the front

Bic and Boundless launch impactful back-to-school campaign honouring children’s creativity
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Bic, the global leader in essential writing products, has launched a heartwarming new Back-to-School (BTS)…

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Bic and Boundless launch impactful back-to-school campaign honouring children’s creativity

The Carling Black Label Cup and the campaign that changed fan engagement – Caxton Media
Posted in Business

It could easily be rated as South Africa’s biggest, most influential brand engagement campaign of…

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The Carling Black Label Cup and the campaign that changed fan engagement – Caxton Media

KFC’s home-home campaign highlights urban vs rural life in Africa
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KFC has launched a new pan-African campaign that explores the dual lives many young people…

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KFC’s home-home campaign highlights urban vs rural life in Africa

#BehindtheCampaign: MTN SA celebrates with Do not disturb the Season campaign
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MTN South Africa’s summer brand campaign, Do not disturb the season developed in partnership with…

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#BehindtheCampaign: MTN SA celebrates with Do not disturb the Season campaign