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Global advertising spend crossed $1tn for the first time in 2026, outpacing the world’s economic…
Think about the last campaign your agency delivered. Count how many people touched it before…
Brave Group has announced four strategic leadership appointments, from group managing director, to head of…
The creative is immaculate. The media plan is airtight. The brand managers are quietly pleased…
The era of the “open brief” is dead. Once upon a time, it signalled a…
Seasoned communications strategist Nkateko Khosa has been appointed business unit director of the Brave Group’s…
Why reputation, which builds trust, is a currency that rules networked economies. In the blink…
AI is radically reshaping the visual and economic landscape of advertising. We see high-end production…
The narrative dominating advertising’s industry conversations is relentlessly bleak: agencies are racing to the bottom,…
The advertising, media and marketing industries are living in a golden era of media measurement….