Why brands are producing more content but connecting with fewer people – Brave Group
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Global advertising spend crossed $1tn for the first time in 2026, outpacing the world’s economic…

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Why brands are producing more content but connecting with fewer people – Brave Group

The 10-person agency team is becoming one person with a laptop – Brave Group
Posted in Business

Think about the last campaign your agency delivered. Count how many people touched it before…

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The 10-person agency team is becoming one person with a laptop – Brave Group

Brave Group’s strategic leadership appointments gear the group for growth
Posted in Business

Brave Group has announced four strategic leadership appointments, from group managing director, to head of…

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Brave Group’s strategic leadership appointments gear the group for growth

Your campaign was dead before it launched – Brave Group
Posted in Business

The creative is immaculate. The media plan is airtight. The brand managers are quietly pleased…

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Your campaign was dead before it launched – Brave Group

Death of the ‘open brief’ and the generative AI fix – Brave Group
Posted in Business

The era of the “open brief” is dead. Once upon a time, it signalled a…

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Death of the ‘open brief’ and the generative AI fix – Brave Group

Nkateko Khosa appointed  business unit director of Brave Group’s Bold
Posted in Business

Seasoned communications strategist Nkateko Khosa has been appointed business unit director of the Brave Group’s…

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Nkateko Khosa appointed business unit director of Brave Group’s Bold

PR runs the world – Brave Group
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Why reputation, which builds trust, is a currency that rules networked economies. In the blink…

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PR runs the world – Brave Group

South Africa’s ad industry must win the war against AI ‘slop’ – Brave Group
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AI is radically reshaping the visual and economic landscape of advertising. We see high-end production…

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South Africa’s ad industry must win the war against AI ‘slop’ – Brave Group

The future of good marketing depends on taste. Not speed. – Brave Group
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The narrative dominating advertising’s industry conversations is relentlessly bleak: agencies are racing to the bottom,…

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The future of good marketing depends on taste. Not speed. – Brave Group

Brave and crazy – Advertising Media Forum
Posted in Business

The advertising, media and marketing industries are living in a golden era of media measurement….

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Brave and crazy – Advertising Media Forum