Half of B2B CMOs think brand doesn’t matter. They’re wrong – Brave Group
Posted in Business

Read that again. In 2025, amid AI transformation, automation, and unprecedented global competition, more than…

Continue Reading

Half of B2B CMOs think brand doesn’t matter. They’re wrong – Brave Group

WhatsApp, the ‘killer app’ for word-of-mouth in SA’s township economies – Brave Group
Posted in Business

Across South Africa, word-of-mouth remains the circulatory system of trust. But in 2025, the heart…

Continue Reading

WhatsApp, the ‘killer app’ for word-of-mouth in SA’s township economies – Brave Group

CMOs are making bold strategic moves with AI – Brave Group
Posted in Business

The results are compelling: 75% of CMOs are now producing higher quality content, while 70%…

Continue Reading

CMOs are making bold strategic moves with AI – Brave Group

Stop taking orders. Start driving growth – Brave Group
Posted in Business

Advertising is at a crossroads. Brands don’t need more suppliers to churn out campaigns; they…

Continue Reading

Stop taking orders. Start driving growth – Brave Group

Your mass market strategy may be wrong. Here’s why – Brave Group
Posted in Business

Mathabatha Sexwale, product marketing at Brave Group, examines the majority that we too often refer…

Continue Reading

Your mass market strategy may be wrong. Here’s why – Brave Group

Reputation, returns and market premium – Brave Group
Posted in Business

Nkateko Khosa, senior PR practitioner at the public relations and communications company Bold, writes about…

Continue Reading

Reputation, returns and market premium – Brave Group

Brave Group adds to leadership with ECD and strategy head appointments
Posted in Business

Brave Group has announced the promotion of Bibi Bonnecwe to executive creative director and the…

Continue Reading

Brave Group adds to leadership with ECD and strategy head appointments

#WomensMonth | Open Chair’s lioness: Chuma Maqanda: ‘Be brave, even if your knees are shaking’
Posted in Business

Chuma Maqanda, content & community manager at McCann Joburg’s love for the creative started with…

Continue Reading

#WomensMonth | Open Chair’s lioness: Chuma Maqanda: ‘Be brave, even if your knees are shaking’

Why ad agencies are hiring creators and influencers – Brave Group
Posted in Business

As consumers grow weary of polished corporate messaging, agencies are turning to creators and influencers…

Continue Reading

Why ad agencies are hiring creators and influencers – Brave Group

Marketing effectiveness is broken – Brave Group
Posted in Business

How CMOs and ad agencies can work together to make marketing more effective than ever…

Continue Reading

Marketing effectiveness is broken – Brave Group