SA Shoppers look beyond popular luxury brands
Posted in Business

In 2025, the luxury market is no longer ruled by the usual giants. Louis Vuitton…

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SA Shoppers look beyond popular luxury brands

The  “Mock Apology” trend: A case of brands crying wolf
Posted in Business

The latest trend of brands issuing tongue-in-cheek “apologies” for being too good at what they…

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The “Mock Apology” trend: A case of brands crying wolf

Confidence: The key differentiator for banking brands
Posted in Business

At this year’s Ask Africa Banking Brand Index, confidence once again revealed its emotional core: trust. Discovery…

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Confidence: The key differentiator for banking brands

From SEO to GEO: How brands can stay visible in the age of AI search
Posted in Business

The convergence of hyperlocal and AI search is the next major shift in online marketing….

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From SEO to GEO: How brands can stay visible in the age of AI search

Loyalty crisis: South Africans switching brands faster than ever – Brave Group
Posted in Business

As inflation pressures bite, price-sensitive consumers are showing less loyalty to big brands. As a…

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Loyalty crisis: South Africans switching brands faster than ever – Brave Group

How African brands can fight misinformation
Posted in Business

Africa’s information landscape is shifting faster than ever. As mobile access expands and millions join…

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How African brands can fight misinformation

Unpacking ARB code changes affecting the advertising of alcohol brands on vehicles
Posted in Business

Over and above the general provisions of the ARB Code, there are also specialised sections…

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Unpacking ARB code changes affecting the advertising of alcohol brands on vehicles

Black Friday’s digital waste: Are brands getting buried?
Posted in Business

As Black Friday nears, digital spaces are bracing for a surge of deals and promos….

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Black Friday’s digital waste: Are brands getting buried?

Value-driven brands are reshaping South Africa’s retail landscape
Posted in Business

As South Africa’s retail sector continues its slow but steady rebound, shopping malls are undergoing…

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Value-driven brands are reshaping South Africa’s retail landscape

Are brands trading credibility for clout?
Posted in Business

Same Hashe. The influencer had posted content about the brand, seemingly hoping to build a…

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Are brands trading credibility for clout?