Call centres are increasingly using mobile numbers for outbound calls — an effective tactic, but…

With over 28 years in the field of PR, events and social media marketing, Melanie…

The world’s most valuable beers, spirits, and champagne and wine brands recorded total brand value…

PR is no longer just about professional PR, it is about a deeply embedded and…

Research shows that nine out of 10 South Africans with internet access listen to podcasts,…

Influencer marketing is a popular way of getting your product in front of your target…

I had my first real experience of true collaborative strategy in 2018, but, before then,…

Brands need to stop relying on tired stereotypes and start paying attention to the data…

In his previous life Thebe Ikalafeng worked to boost western-originated brands such as Colgate and…

A new gateway for brands to access African consumer markets has opened in South Africa,…