The implications for brands of the social media ban for teenagers in Australia
Posted in Business

Source: © 123rf 123rf Mariangela Caineri Zenati, marketing manager at social media management platform Loomly…

Continue Reading

The implications for brands of the social media ban for teenagers in Australia

What brands should know about trade marking taglines
Posted in Business

For influencers and brand-owners alike, a few clever words can go a long way and…

Continue Reading

What brands should know about trade marking taglines

Why top brands invest in first impressions to win at trade shows
Posted in Business

In the world of exhibitions, first impressions aren’t optional. Research shows it takes just three…

Continue Reading

Why top brands invest in first impressions to win at trade shows

Brands have an opportunity to build authentic, multilayered connections with female sports fans – Levergy
Posted in Business

Picture the scene: It is late in the evening on 11 March 2000. Food in…

Continue Reading

Brands have an opportunity to build authentic, multilayered connections with female sports fans – Levergy

7 reasons savvy consumers choose brands that teach instead of push – G&G Advocacy
Posted in Business

Tired of being sold to? You’re not alone. In a world of hype and hard…

Continue Reading

7 reasons savvy consumers choose brands that teach instead of push – G&G Advocacy

From ads to entertainment: How brands can win the attention war – Kantar
Posted in Business

In 2025, the digital space isn’t just crowded – it’s chaotic. And in this chaos,…

Continue Reading

From ads to entertainment: How brands can win the attention war – Kantar

Trust factor: How SA athleisure brands win Instagram commerce – University of Johannesburg – Marketing Management
Posted in Business

The debate among South African retailers is no longer solely about brick-and-mortar versus online. The…

Continue Reading

Trust factor: How SA athleisure brands win Instagram commerce – University of Johannesburg – Marketing Management

From billboards to big brands: How Lesedi Mnisi is redefining OOH advertising at Kena Outdoor
Posted in Business

Meet the account manager at Kena Outdoor, Lesedi Mnisi who is proving that the real…

Continue Reading

From billboards to big brands: How Lesedi Mnisi is redefining OOH advertising at Kena Outdoor

Beyond the algorithm: How African brands are rewriting the rules of growth – Dentsu
Posted in Business

In sub-Saharan Africa, CMOs are increasingly expected to lead the charge on growth. With rising…

Continue Reading

Beyond the algorithm: How African brands are rewriting the rules of growth – Dentsu

Ogilvy Africa and Brands on a Mission join forces for social impact
Posted in Business

Social impact consultancy Brands on a Mission has signed a strategic collaboration agreement with the…

Continue Reading

Ogilvy Africa and Brands on a Mission join forces for social impact