The precision trap: Why the collapse of attribution is reviving the brand – Brave Group
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The era of “hyper-precision” in marketing is facing a reckoning. For over a decade, chief…

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The precision trap: Why the collapse of attribution is reviving the brand – Brave Group

Singaporean builds rum brand in Africa
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Rohan Shah Interview with Rohan ShanFOUNDER, UMWERO TERROIR SPIRITS Lives in: Kigali, Rwanda Rohan Shah…

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Singaporean builds rum brand in Africa

Why Jockey South Africa is becoming a go-to brand for everyday bra comfort
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For nearly 150 years, Jockey has been synonymous with comfort, quality, and innovation in underwear….

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Why Jockey South Africa is becoming a go-to brand for everyday bra comfort

How to articulate your brand purpose into a lived experience
Posted in Business

Purpose has moved from being a “nice-to-have” statement on a website footer to the very…

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How to articulate your brand purpose into a lived experience

A bold new chapter for iconic brand Schweppes
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Schweppes has a bold new visual identity, with the return of its iconic Skittle bottle,…

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A bold new chapter for iconic brand Schweppes

Elite Hyrox athlete new Manzi Water brand ambassador
Posted in Business

Manzi Water has announced a new brand partnership with Danél Louw, one of South Africa’s…

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Elite Hyrox athlete new Manzi Water brand ambassador

The challenge of building an African consumer brand abroad
Posted in Business

Affiong Williams, CEO of Nigeria-based dried fruit snacks producer ReelFruit This article is an excerpt…

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The challenge of building an African consumer brand abroad

Brand moves we loved, loathed and learned from in 2025 – icandi CQ
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In 2025 the world saw brands make bold moves – some brilliant, others downright disastrous….

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Brand moves we loved, loathed and learned from in 2025 – icandi CQ

Redefining lifestyle advertising – Turning premium golf environments into powerful brand arenas – Provantage
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Golf Ads™, a division of Provantage, recently hosted an exclusive client immersion at Randpark Golf…

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Redefining lifestyle advertising – Turning premium golf environments into powerful brand arenas – Provantage

How to build a brand that lasts when the trends don’t just change every year, but every day – DUO Marketing + Communications
Posted in Business

For tech leaders, 2026 isn’t a date on the horizon; it’s the deadline. The marketing…

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How to build a brand that lasts when the trends don’t just change every year, but every day – DUO Marketing + Communications