Santam’s lifestyle-focused brand message brings it into a new era; retains yellow umbrella logo
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Described as its first step into a new era, Santam brand repositioning shifts it from…

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Santam’s lifestyle-focused brand message brings it into a new era; retains yellow umbrella logo

3 ways to combat AI-generated fake content and build brand trust
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Artificial Intelligence (AI) is driving us towards the greater good and a quest for more…

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3 ways to combat AI-generated fake content and build brand trust

Absa CIB unveils Invested in Your Story brand
Posted in Business

This year, Absa achieved two key milestones: launching the brand repositioning with the slogan ‘Your…

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Absa CIB unveils Invested in Your Story brand

VWV’s new leadership steering the brand into the future
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In the dynamic world of experiential marketing and event production, VWV is Africa’s largest and…

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VWV’s new leadership steering the brand into the future

Brand safety, signal loss dominate concerns as Warc releases The future of programmatic 2024 report
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Warc has published The Future of Programmatic 2024, a report covering the major trends shaping…

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Brand safety, signal loss dominate concerns as Warc releases The future of programmatic 2024 report

#WomensMonth: Jana Leonard, founder of Baskiti, a luxury woven decor brand
Posted in Business

Back in 2020, during the Covid-19 pandemic, Jana Leonard launched Baskiti, a range of locally-produced…

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#WomensMonth: Jana Leonard, founder of Baskiti, a luxury woven decor brand

#Paris2024: How brands are using long-term sports sponsorships to build brand equity
Posted in Business

The 2024 Olympics are here and like Olympic athletes who train their whole lives for…

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#Paris2024: How brands are using long-term sports sponsorships to build brand equity

How can you approach the CFO to argue for greater investment in your brand? – Kantar
Posted in Business

The message from the fourth floor was loud and clear: “We need to reverse declining…

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How can you approach the CFO to argue for greater investment in your brand? – Kantar

Tractor Outdoor introduces OOH brand lift attribution measurement in SA
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Measuring attribution has been a long-term challenge for the media industry across the ecosystem, both…

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Tractor Outdoor introduces OOH brand lift attribution measurement in SA

Discovery Bank takes gold at the Ask Afrika Brand Index 2024
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Discovery Bank takes the first position in the first-ever Ask Afrika Banking Brand Index, winning…

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Discovery Bank takes gold at the Ask Afrika Brand Index 2024