3 ways to combat AI-generated fake content and build brand trust
Posted in Business

Artificial Intelligence (AI) is driving us towards the greater good and a quest for more…

Continue Reading

3 ways to combat AI-generated fake content and build brand trust

Absa CIB unveils Invested in Your Story brand
Posted in Business

This year, Absa achieved two key milestones: launching the brand repositioning with the slogan ‘Your…

Continue Reading

Absa CIB unveils Invested in Your Story brand

VWV’s new leadership steering the brand into the future
Posted in Business

In the dynamic world of experiential marketing and event production, VWV is Africa’s largest and…

Continue Reading

VWV’s new leadership steering the brand into the future

Brand safety, signal loss dominate concerns as Warc releases The future of programmatic 2024 report
Posted in Business

Warc has published The Future of Programmatic 2024, a report covering the major trends shaping…

Continue Reading

Brand safety, signal loss dominate concerns as Warc releases The future of programmatic 2024 report

#WomensMonth: Jana Leonard, founder of Baskiti, a luxury woven decor brand
Posted in Business

Back in 2020, during the Covid-19 pandemic, Jana Leonard launched Baskiti, a range of locally-produced…

Continue Reading

#WomensMonth: Jana Leonard, founder of Baskiti, a luxury woven decor brand

#Paris2024: How brands are using long-term sports sponsorships to build brand equity
Posted in Business

The 2024 Olympics are here and like Olympic athletes who train their whole lives for…

Continue Reading

#Paris2024: How brands are using long-term sports sponsorships to build brand equity

How can you approach the CFO to argue for greater investment in your brand? – Kantar
Posted in Business

The message from the fourth floor was loud and clear: “We need to reverse declining…

Continue Reading

How can you approach the CFO to argue for greater investment in your brand? – Kantar

Tractor Outdoor introduces OOH brand lift attribution measurement in SA
Posted in Business

Measuring attribution has been a long-term challenge for the media industry across the ecosystem, both…

Continue Reading

Tractor Outdoor introduces OOH brand lift attribution measurement in SA

Discovery Bank takes gold at the Ask Afrika Brand Index 2024
Posted in Business

Discovery Bank takes the first position in the first-ever Ask Afrika Banking Brand Index, winning…

Continue Reading

Discovery Bank takes gold at the Ask Afrika Brand Index 2024

'Very much a party vibe': ARB orders Cassper Nyovest's tequila brand to pull ad glamourising drinking | Business
Posted in Top Stories

The Advertising Regulatory Board (ARB) has ordered Cassper Nyovest’s Don Billiato tequila brand to pull…

Continue Reading

'Very much a party vibe': ARB orders Cassper Nyovest's tequila brand to pull ad glamourising drinking | Business