Positive portrayals of men in ads boost brand equity and sales – Kantar
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Kantar’s ‘Connecting with men: How brands can decode modern masculinity’ report urges brands to rethink…

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Positive portrayals of men in ads boost brand equity and sales – Kantar

How skater brand Bullyboy found a place in Cape Town’s heart through viral campaign
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A bold skater apparel brand from Cape Town has the city buzzing, and it’s all…

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How skater brand Bullyboy found a place in Cape Town’s heart through viral campaign

Siemens’ Keshin Govender’s ‘glocal’ approach to build local resonance for a global brand
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Repositioning Siemens as a global technology leader while ensuring its communications assets resonate meaningfully with…

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Siemens’ Keshin Govender’s ‘glocal’ approach to build local resonance for a global brand

Why brand marketing is important for your business even though you only want sales
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It’s a common question for business owners in difficult markets such as Africa to wonder…

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Why brand marketing is important for your business even though you only want sales

IIE-Vega celebrates 25 years of shaping some of South Africa’s creative and brand leaders – Vega School
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IIE-Vega, one of South Africa’s leading creative institutions, celebrates a major milestone this year: 25…

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IIE-Vega celebrates 25 years of shaping some of South Africa’s creative and brand leaders – Vega School

The vital role of trade mark attorneys in building and protecting your brand
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In the world of social media, viral moments can change everything overnight. TikTok creator Jools…

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The vital role of trade mark attorneys in building and protecting your brand

Ghana: Entrepreneur builds rice brand to over $1m in yearly sales
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Nana Owusu-Achau Interview with Nana Owusu-AchauFOUNDER, AGRO KINGS Lives in: Ghana Entrepreneur Nana Owusu-Achau is…

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Ghana: Entrepreneur builds rice brand to over $1m in yearly sales

Celebrating our first Prism Award for the launch of Prime Hydration Energy Drink in SA – Brand Influence
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The Prism Awards, hosted by the Public Relations Institute of Southern Africa (Prisa), are the…

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Celebrating our first Prism Award for the launch of Prime Hydration Energy Drink in SA – Brand Influence

Tapping into the power of genuine consumer stories – Brand Influence
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At Brand Influence, we’ve refined the art of authentic, large-scale influencer marketing for over 14…

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Tapping into the power of genuine consumer stories – Brand Influence

Santam’s lifestyle-focused brand message brings it into a new era; retains yellow umbrella logo
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Described as its first step into a new era, Santam brand repositioning shifts it from…

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Santam’s lifestyle-focused brand message brings it into a new era; retains yellow umbrella logo