Why keeping quiet about the family feud gave Brand Beckham a commercial boost
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The ease and global reach of social media posts make them a fitting way to…

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Why keeping quiet about the family feud gave Brand Beckham a commercial boost

African brand guru Thebe Ikalafeng appointed chancellor of Sol Plaatje University
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Thebe Ikalafeng has been appointed the new chancellor of Sol Plaatje University, where he will…

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African brand guru Thebe Ikalafeng appointed chancellor of Sol Plaatje University

SA’s brand soft power ranking down, reputation ranking up
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(Image supplied) South Africa has also dropped three ranks for Familiarity (32nd) and two ranks…

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SA’s brand soft power ranking down, reputation ranking up

The precision trap: Why the collapse of attribution is reviving the brand – Brave Group
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The era of “hyper-precision” in marketing is facing a reckoning. For over a decade, chief…

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The precision trap: Why the collapse of attribution is reviving the brand – Brave Group

Singaporean builds rum brand in Africa
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Rohan Shah Interview with Rohan ShanFOUNDER, UMWERO TERROIR SPIRITS Lives in: Kigali, Rwanda Rohan Shah…

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Singaporean builds rum brand in Africa

Why Jockey South Africa is becoming a go-to brand for everyday bra comfort
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For nearly 150 years, Jockey has been synonymous with comfort, quality, and innovation in underwear….

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Why Jockey South Africa is becoming a go-to brand for everyday bra comfort

How to articulate your brand purpose into a lived experience
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Purpose has moved from being a “nice-to-have” statement on a website footer to the very…

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How to articulate your brand purpose into a lived experience

A bold new chapter for iconic brand Schweppes
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Schweppes has a bold new visual identity, with the return of its iconic Skittle bottle,…

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A bold new chapter for iconic brand Schweppes

Elite Hyrox athlete new Manzi Water brand ambassador
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Manzi Water has announced a new brand partnership with Danél Louw, one of South Africa’s…

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Elite Hyrox athlete new Manzi Water brand ambassador

The challenge of building an African consumer brand abroad
Posted in Business

Affiong Williams, CEO of Nigeria-based dried fruit snacks producer ReelFruit This article is an excerpt…

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The challenge of building an African consumer brand abroad