Half of B2B CMOs think brand doesn’t matter. They’re wrong – Brave Group
Posted in Business

Read that again. In 2025, amid AI transformation, automation, and unprecedented global competition, more than…

Continue Reading

Half of B2B CMOs think brand doesn’t matter. They’re wrong – Brave Group

The business of Swift and Kelce: A brand match made in IP heaven?
Posted in Business

When Taylor Swift and Travis Kelce announced their engagement, it didn’t just make headlines –…

Continue Reading

The business of Swift and Kelce: A brand match made in IP heaven?

Why Francophone Africa’s youth are rewriting the rules of brand engagement
Posted in Business

Too many global strategies treat Africa as a single market. Francophone consumers prove otherwise —…

Continue Reading

Why Francophone Africa’s youth are rewriting the rules of brand engagement

Jacaranda FM launches bold new brand positioning as ‘your no.1 feel good station’
Posted in Business

Jacaranda FM today announced a bold new strategic brand positioning, officially launching as ‘your no.1…

Continue Reading

Jacaranda FM launches bold new brand positioning as ‘your no.1 feel good station’

#PrismYoungVoices | DNA Brand Architects’ Philani Mokoena on raising the standard
Posted in Business

From theatre to digital strategy, Philani Mokoena has built a career on versatility and vision….

Continue Reading

#PrismYoungVoices | DNA Brand Architects’ Philani Mokoena on raising the standard

TikTok’s launches African All-Stars Brand Edition
Posted in Business

TikTok’s new African All-Stars Brand Edition podcast series profiles South African entrepreneurs, brands and innovators…

Continue Reading

TikTok’s launches African All-Stars Brand Edition

The secret to brand success: Going deeper than meme culture
Posted in Business

“Cultural relevance” is everywhere in marketing, but too often it means jumping on the latest…

Continue Reading

The secret to brand success: Going deeper than meme culture

RMB brand film: Talent is the heart of our business
Posted in Business

As part of its brand campaign Ideas Love Company that launched in March, RMB have…

Continue Reading

RMB brand film: Talent is the heart of our business

Cycle for Change campaign sets a high standard for purpose-led brand investment – MANGO-OMC
Posted in Business

On Saturday, 13 September 2025, corporate teams, athletes, and changemakers will gather at Workshop17, V&A…

Continue Reading

Cycle for Change campaign sets a high standard for purpose-led brand investment – MANGO-OMC

Noni Sophe | How speaking local languages boosts brand success in Africa
Posted in Business

Many businesses are trying to expand their brand presence into Africa – working with agencies…

Continue Reading

Noni Sophe | How speaking local languages boosts brand success in Africa