Phygital: The future of brand connection in a blended world
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In a world where consumers move seamlessly between screens and real life, brands can no…

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Phygital: The future of brand connection in a blended world

Tiger Brands launches refreshed corporate brand
Posted in Business

25 years after changing its name from Tiger Oats, Tiger Brands has refreshed its corporate…

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Tiger Brands launches refreshed corporate brand

Thinkerneur creates brand identity for Dime, a UNDP and Wakanda Food Accelerator initiative
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Thinkerneur has strategically partnered with the United Nations Development Programme (UNDP) and the Wakanda Food…

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Thinkerneur creates brand identity for Dime, a UNDP and Wakanda Food Accelerator initiative

Adobe bets $1.9bn on brand visibility, acquiring Semrush
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Adobe has announced it will acquire Semrush, a leading brand visibility platform, in an all-cash…

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Adobe bets $1.9bn on brand visibility, acquiring Semrush

Jason Goliath hosts Brand SA-Netflix film on SA for G20 Summit
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A partnership between BrandSA and Netflix celebrates and showcases South Africa’s vibrant cultures in a…

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Jason Goliath hosts Brand SA-Netflix film on SA for G20 Summit

ComStrat – The bridge between brand strategy and media strategy – Advertising Media Forum
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Communication strategy is the living instruction manual that translates a brand’s positioning (who you are…

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ComStrat – The bridge between brand strategy and media strategy – Advertising Media Forum

How the Sanlam Cape Town Marathon cancellation tested brand empathy
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The cancellation of the 2025 Sanlam Cape Town Marathon due to extreme winds revealed more…

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How the Sanlam Cape Town Marathon cancellation tested brand empathy

Why Nero’s attempt to trademark its ‘Champagne’ brand fizzled out in EU court
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Image source: Xeniya Kovaleva from Pexels As Nero was clearly aware from how it chose…

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Why Nero’s attempt to trademark its ‘Champagne’ brand fizzled out in EU court

Work that matters: How OLC is turning brand purpose into real-world change – OLC Through The Line Communications
Posted in Business

In an era where audiences scroll past campaigns that don’t stand for something, ‘work that…

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Work that matters: How OLC is turning brand purpose into real-world change – OLC Through The Line Communications

Sunday Times GenNext Awards winners, Nike the coolest brand
Posted in Business

Nike was crowned the Coolest Brand Overall in a retrospective look at the performance of…

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Sunday Times GenNext Awards winners, Nike the coolest brand