5 B2B marketing strategies to outsmart AI and win your audience
Posted in Business

B2B marketing has never been simple, and changing search habits plus the rise of AI…

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5 B2B marketing strategies to outsmart AI and win your audience

Creative B2B PR, and ethical communication – TenacityPR
Posted in Business

Creative B2B PR and ethical communication involve crafting compelling narratives while upholding honesty, transparency, and…

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Creative B2B PR, and ethical communication – TenacityPR

Edelman report: Smart thought leadership outperforms traditional B2B marketing
Posted in Business

In the B2B world, the biggest opportunity isn’t where most companies are looking. The 2025…

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Edelman report: Smart thought leadership outperforms traditional B2B marketing

Who or what is in your B2B research sample? – Livingfacts
Posted in Business

In our series of three articles, Livingfacts asks you to think about the conceptualisation, sample…

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Who or what is in your B2B research sample? – Livingfacts

The changing role of annual reports in driving B2B narratives
Posted in Business

Thanks to advances in design and technology, annual reports have evolved into sophisticated storytelling tools…

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The changing role of annual reports in driving B2B narratives

Warc research: A clear customer promise is even more effective in B2B than B2C
Posted in Business

Campaigns that make a clear customer promise are even more effective in B2B than B2C….

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Warc research: A clear customer promise is even more effective in B2B than B2C