#Loeries2025: Leaders talk love, AI and authenticity
Posted in Business

“Mother” — that’s what TBWA South Africa’s executive creative director, Steph van Niekerk, is affectionately…

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#Loeries2025: Leaders talk love, AI and authenticity

#HeritageMonth: Why authenticity matters in Heritage Day marketing
Posted in Business

Every Heritage Day, social feeds fill with flags, braais and recycled slogans. But in a…

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#HeritageMonth: Why authenticity matters in Heritage Day marketing

Why South Africa’s social media defines authenticity by struggle and luxury
Posted in Business

When you scroll through South African social media a pattern emerges. Township skits and hustle…

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Why South Africa’s social media defines authenticity by struggle and luxury

Will AI reshape the future of advertising? Gen Z demands authenticity
Posted in Business

With platforms like ChatGPT now widely used, generative artificial intelligence (AI) has rapidly shifted from…

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Will AI reshape the future of advertising? Gen Z demands authenticity

Ethan Kieffer on building a brand of authenticity in the digital world
Posted in Business

Some content creators chase trends, while others build something that lasts, but for digital fashion…

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Ethan Kieffer on building a brand of authenticity in the digital world

Rhode blocked: Beauty pop-up gets shut down amid questions over authenticity
Posted in Business

Hailey Bieber’s coveted beauty brand, Rhode, appeared to make a surprise pop-up at Gauteng’s Mall…

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Rhode blocked: Beauty pop-up gets shut down amid questions over authenticity

Authenticity: The new currency in influencer marketing
Posted in Business

Many brands have suffered by partnering with the wrong influencers, risking audience alienation with inauthentic…

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Authenticity: The new currency in influencer marketing

Embracing authenticity through flawed visuals – DarkMatter
Posted in Business

At the height of 21st-century media, perfection was at the centre of everything we created…

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Embracing authenticity through flawed visuals – DarkMatter

Bridging the gap between innovation and authenticity – Motherland OMNi
Posted in Business

At the forefront of the challenges and opportunities emerging in the digital media space, Kalyn…

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Bridging the gap between innovation and authenticity – Motherland OMNi

#BizTrends2024: Carla Enslin – Authenticity: How throughlines can guide creatives
Posted in Business

One of McKinsey’s top 10 takeaways from the 2024 annual meeting of the World Economic…

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#BizTrends2024: Carla Enslin – Authenticity: How throughlines can guide creatives