Tag: authenticity
“Mother” — that’s what TBWA South Africa’s executive creative director, Steph van Niekerk, is affectionately…
Every Heritage Day, social feeds fill with flags, braais and recycled slogans. But in a…
When you scroll through South African social media a pattern emerges. Township skits and hustle…
With platforms like ChatGPT now widely used, generative artificial intelligence (AI) has rapidly shifted from…
Some content creators chase trends, while others build something that lasts, but for digital fashion…
Hailey Bieber’s coveted beauty brand, Rhode, appeared to make a surprise pop-up at Gauteng’s Mall…
Many brands have suffered by partnering with the wrong influencers, risking audience alienation with inauthentic…
At the height of 21st-century media, perfection was at the centre of everything we created…
At the forefront of the challenges and opportunities emerging in the digital media space, Kalyn…