Eye-tracking: the most potent ad testing tool in the attention economy – BMi Research
Posted in Business

Between 2 and 5 seconds*. That’s the sweet spot for capturing attention today. But not…

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Eye-tracking: the most potent ad testing tool in the attention economy – BMi Research

Marketing masterclass: Why “boring” brands are losing attention
Posted in Business

In an era where audiences can scroll past thousands of messages in minutes, standing out…

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Marketing masterclass: Why “boring” brands are losing attention

Dopamine draw(back): Endless streaming and scrolling is ruining our attention
Posted in Business

In a world where we’re constantly engaged, moving from one screen to the next (using…

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Dopamine draw(back): Endless streaming and scrolling is ruining our attention

Karen Nielsen Field | The attention deficit: How to overcome it
Posted in Business

Attention is core to branding, as brands exist to be seen, trusted, and loved, and…

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Karen Nielsen Field | The attention deficit: How to overcome it

How influencers are winning in the attention economy – Dentsu
Posted in Business

Today’s consumers spend time that matters to them in passion playgrounds, gathering around shared interests…

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How influencers are winning in the attention economy – Dentsu

From ads to entertainment: How brands can win the attention war – Kantar
Posted in Business

In 2025, the digital space isn’t just crowded – it’s chaotic. And in this chaos,…

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From ads to entertainment: How brands can win the attention war – Kantar

#BehindtheIMC | Volkswagen SA’s Harpur on navigating the attention economy
Posted in Business

Volkswagen SA’s (VW SA) Bridget Harpur will tackle the role of client during the real-time…

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#BehindtheIMC | Volkswagen SA’s Harpur on navigating the attention economy

Attention is the new currency: SA’s first human data study
Posted in Business

A partnership between The Up&Up Group and some of its key clients, with Amplified, will…

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Attention is the new currency: SA’s first human data study

Seth Godin: Ethical marketing and the importance of real value over short-term attention grabs
Posted in Business

In a world dominated by digital noise, Seth Godin calls for empathy, purpose, and ethical…

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Seth Godin: Ethical marketing and the importance of real value over short-term attention grabs

Well-structured agency credentials continue to attract the attention of marketers – DMASA
Posted in Business

Agency credentials are so important, and we chose to focus attention on the IAS Credentials…

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Well-structured agency credentials continue to attract the attention of marketers – DMASA