Dentsu Influence launches to transform influencer marketing with AI and data-driven approach
Posted in Business

Dentsu has unveiled Dentsu Influence, a next-generation influencer and creator marketing approach integrating precision data,…

Continue Reading

Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

Siemens’ Keshin Govender’s ‘glocal’ approach to build local resonance for a global brand
Posted in Business

Repositioning Siemens as a global technology leader while ensuring its communications assets resonate meaningfully with…

Continue Reading

Siemens’ Keshin Govender’s ‘glocal’ approach to build local resonance for a global brand

As elections approach, how has President Faye changed Senegal?
Posted in Technology

Senegal’s populist duo of President Bassirou Diomaye Faye and Prime Minister Ousmane Sonko, who were only…

Continue Reading

As elections approach, how has President Faye changed Senegal?

#OrchidsandOnions: VW’s romantic approach to marketing the latest Polo Vivo
Posted in Business

One of the most creative marketing ideas in the South African car industry came about…

Continue Reading

#OrchidsandOnions: VW’s romantic approach to marketing the latest Polo Vivo

A collaborative approach can drive the energy transition
Posted in Technology

Africa, with its abundant sunlight, holds immense potential for solar energy generation. Despite possessing 60%…

Continue Reading

A collaborative approach can drive the energy transition

How can you approach the CFO to argue for greater investment in your brand? – Kantar
Posted in Business

The message from the fourth floor was loud and clear: “We need to reverse declining…

Continue Reading

How can you approach the CFO to argue for greater investment in your brand? – Kantar

The Ebony+Ivory approach to data-driven success
Posted in Business

In today’s fast-paced digital world, having a robust online presence isn’t just beneficial, it’s essential….

Continue Reading

The Ebony+Ivory approach to data-driven success

The importance of a holistic approach in today’s marketing landscape
Posted in Business

Today, because of social media and other online channels, the lines of communication have morphed…

Continue Reading

The importance of a holistic approach in today’s marketing landscape

May the future force be with you… a thinking session that will redefine your approach to tomorrow – IMC Conference
Posted in Business

These days it’s increasingly hard for brands (or businesses) to think about tomorrow’s plans when…

Continue Reading

May the future force be with you… a thinking session that will redefine your approach to tomorrow – IMC Conference

Novel approach brings African scientists closer to a malaria vaccine
Posted in Business

Scientists analysing data at the South-South Malaria Research Partnership project laboratory in Kenya. Flora Mutere-Okuku…

Continue Reading

Novel approach brings African scientists closer to a malaria vaccine