As elections approach, how has President Faye changed Senegal?
Posted in Technology

Senegal’s populist duo of President Bassirou Diomaye Faye and Prime Minister Ousmane Sonko, who were only…

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As elections approach, how has President Faye changed Senegal?

#OrchidsandOnions: VW’s romantic approach to marketing the latest Polo Vivo
Posted in Business

One of the most creative marketing ideas in the South African car industry came about…

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#OrchidsandOnions: VW’s romantic approach to marketing the latest Polo Vivo

A collaborative approach can drive the energy transition
Posted in Technology

Africa, with its abundant sunlight, holds immense potential for solar energy generation. Despite possessing 60%…

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A collaborative approach can drive the energy transition

How can you approach the CFO to argue for greater investment in your brand? – Kantar
Posted in Business

The message from the fourth floor was loud and clear: “We need to reverse declining…

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How can you approach the CFO to argue for greater investment in your brand? – Kantar

The Ebony+Ivory approach to data-driven success
Posted in Business

In today’s fast-paced digital world, having a robust online presence isn’t just beneficial, it’s essential….

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The Ebony+Ivory approach to data-driven success

The importance of a holistic approach in today’s marketing landscape
Posted in Business

Today, because of social media and other online channels, the lines of communication have morphed…

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The importance of a holistic approach in today’s marketing landscape

May the future force be with you… a thinking session that will redefine your approach to tomorrow – IMC Conference
Posted in Business

These days it’s increasingly hard for brands (or businesses) to think about tomorrow’s plans when…

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May the future force be with you… a thinking session that will redefine your approach to tomorrow – IMC Conference

Novel approach brings African scientists closer to a malaria vaccine
Posted in Business

Scientists analysing data at the South-South Malaria Research Partnership project laboratory in Kenya. Flora Mutere-Okuku…

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Novel approach brings African scientists closer to a malaria vaccine

China takes cautious approach to diplomacy over Israel-Gaza war
Posted in Foreign News

A Chinese embassy spokesperson in July expressed confidence that Beijing was ready to play a…

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China takes cautious approach to diplomacy over Israel-Gaza war

Seychelles Promotes ‘Cash-Lite’ Approach to Protect Vulnerable Groups in Society
Posted in Business

A “cash-lite” approach is being undertaken in Seychelles to ensure that specific groups of the…

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Seychelles Promotes ‘Cash-Lite’ Approach to Protect Vulnerable Groups in Society