How the a digital-first approach changes the marketing funnel
Posted in Business

That digital-first approach changes one of the fundamentals of the sales journey that has been…

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How the a digital-first approach changes the marketing funnel

Why a blended approach to marketing is needed in Africa
Posted in Business

In the West, Millennials and Gen Z are now making the big B2B decisions, but…

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Why a blended approach to marketing is needed in Africa

Mental shifts for growth: How CEOs, CMOs in Africa should approach AI marketing – Irvine Partners
Posted in Business

1. Excitement around AI is one thing. It’s time to champion real-world experimentation Search interest…

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Mental shifts for growth: How CEOs, CMOs in Africa should approach AI marketing – Irvine Partners

UK foreign secretary details new ‘Africa Approach’
Posted in Finance

UK foreign secretary David Lammy unveiled his vision of a mutually-beneficial UK partnership with Africa…

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UK foreign secretary details new ‘Africa Approach’

What happened to the people-first approach in media agencies? – Advertising Media Forum
Posted in Business

Media agencies once prided themselves on being relationship-driven businesses. The “people-first” ethos was foundational –…

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What happened to the people-first approach in media agencies? – Advertising Media Forum

A business approach to healthcare delivery in Nigeria
Posted in Business

Mobolaji Ajayi We sit down with Mobolaji Ajayi, founder of Purelife Health, who shares how…

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A business approach to healthcare delivery in Nigeria

A new approach to retail staffing in South Africa
Posted in Business

A recent IDC report aimed at helping retailers to future-proof their businesses highlighted a number…

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A new approach to retail staffing in South Africa

Dentsu Influence launches to transform influencer marketing with AI and data-driven approach
Posted in Business

Dentsu has unveiled Dentsu Influence, a next-generation influencer and creator marketing approach integrating precision data,…

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Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

Siemens’ Keshin Govender’s ‘glocal’ approach to build local resonance for a global brand
Posted in Business

Repositioning Siemens as a global technology leader while ensuring its communications assets resonate meaningfully with…

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Siemens’ Keshin Govender’s ‘glocal’ approach to build local resonance for a global brand

As elections approach, how has President Faye changed Senegal?
Posted in Technology

Senegal’s populist duo of President Bassirou Diomaye Faye and Prime Minister Ousmane Sonko, who were only…

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As elections approach, how has President Faye changed Senegal?