The new marketing funnel: How community influence drives conversions – Brand Influence Agency
Posted in Business

For years, performance media has followed a rigid, data-driven structure: awareness first, then consideration, and…

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The new marketing funnel: How community influence drives conversions – Brand Influence Agency

Agency Scope Spain Part 2: Satisfaction with agencies as marketers adapt to changing times
Posted in Business

Scopen has completed the 24th edition of Agency Scope in Spain and found that its…

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Agency Scope Spain Part 2: Satisfaction with agencies as marketers adapt to changing times

Scopen’s Agency Scope Spain: Marketers prefer specialist agencies across different disciplines
Posted in Business

Before 2020, in Spain, the marketing professionals interviewed barely showed a preference for working with…

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Scopen’s Agency Scope Spain: Marketers prefer specialist agencies across different disciplines

How an African credit rating agency can tame risk perception
Posted in Finance

While preparing a keynote speech on risk, debt and credit ratings in Africa, I asked…

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How an African credit rating agency can tame risk perception

Ogilvy SA announced regional Creative Agency of The Year at The One Show 2024 – Ogilvy South Africa
Posted in Business

Ogilvy South Africa has been recognised as the most creative agency in the Middle East…

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Ogilvy SA announced regional Creative Agency of The Year at The One Show 2024 – Ogilvy South Africa

#BizTrends2025: ACA’s Gillian Rightford – Navigating the smile curve; reinventing agency value in 2025
Posted in Business

It’s 2025 and we’re again peering into a looking glass. While we see some of…

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#BizTrends2025: ACA’s Gillian Rightford – Navigating the smile curve; reinventing agency value in 2025

The advertising industry in 2025: Buckle up, it’s about to get wild – RAPT Creative Agency
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Here’s a sneak peek at the trends that will shake, rattle, and redefine advertising in…

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The advertising industry in 2025: Buckle up, it’s about to get wild – RAPT Creative Agency

ADFocus announces Ogilvy as Agency Group of The Year 2024 – Ogilvy South Africa
Posted in Business

The ADFocus Awards annually celebrate the strategic leadership and strength of agencies. A panel of…

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ADFocus announces Ogilvy as Agency Group of The Year 2024 – Ogilvy South Africa

All the 2024 FM AdFocus Awards winners, Halo wins Agency of the Year
Posted in Business

Last night, Wednesday 27 November, the AdFocus Awards recognised the best of the best agencies…

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All the 2024 FM AdFocus Awards winners, Halo wins Agency of the Year

Sauce Advertising is a creative agency driven by values
Posted in Business

Sauce Advertising first opened its doors in 1988, a time before most of the creatives…

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Sauce Advertising is a creative agency driven by values