Advertising is here to stay: 3 ways to adapt with the changing times
Posted in Business

Content reigns supreme, comprising over 82% of internet traffic so it is no surprise that…

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Advertising is here to stay: 3 ways to adapt with the changing times

Dricus du Plessis a viewer magnet for local sports fans; an advertising opportunity
Posted in Business

For advertisers, South African sports fanaticism presents a unique opportunity as the country’s Ultimate Fighting…

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Dricus du Plessis a viewer magnet for local sports fans; an advertising opportunity

TV advertising still king, US-based SMMEs reap rewards
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In a media landscape evolving at an unprecedented pace, national TV remains a powerful driver…

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TV advertising still king, US-based SMMEs reap rewards

Teach your creatives to think: Unpopular opinion by a copywriter – Wetpaint Advertising
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Welcome to advertising, where deadlines feel more urgent than heart surgery, and juniors are expected…

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Teach your creatives to think: Unpopular opinion by a copywriter – Wetpaint Advertising

Part 3: AI in Advertising – From the threat of AI to Nobel Prizes for AI
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Welcome to the November AI in Advertising digest on Bizcommunity, brought to you by the…

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Part 3: AI in Advertising – From the threat of AI to Nobel Prizes for AI

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA
Posted in Business

Welcome to the November AI in Advertising digest on Bizcommunity, brought to you by the…

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AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Transformation in South Africa’s advertising industry: Moving beyond compliance to genuine change – Association for Communication and Advertising
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Sharleen James, chairperson of the ACA, addresses the gap between compliance and genuine transformation in…

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Transformation in South Africa’s advertising industry: Moving beyond compliance to genuine change – Association for Communication and Advertising

Balancing art and speed: Navigating creativity in modern advertising – Ebony+Ivory
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Over the last 54 years, we really have seen it all at Ebony+Ivory. How life…

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Balancing art and speed: Navigating creativity in modern advertising – Ebony+Ivory

Independent media agencies must box smartly in a competitive world – Advertising Media Forum
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By its nature, the South African media landscape is cut throat. The competition for resources…

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Independent media agencies must box smartly in a competitive world – Advertising Media Forum

SA’s digital ad revenue hits new all-time high with almost 40% share of overall advertising market
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The latest IAB South Africa Internet Advertising Revenue Report (Online AdSpend Report) is evidence of…

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SA’s digital ad revenue hits new all-time high with almost 40% share of overall advertising market