click to enlarge Recognised globally as the benchmark for marketing effectiveness, the Effie Awards celebrate…

The 2024 Effie Awards South Africa campaign set out with a critical challenge: to reignite…

Brands airing Super Bowl ads have a lot riding on their investments – roughly $7m…

I’ve been deeply involved in retail advertising for many years and in this time I’ve…

Artificial intelligence (AI) and machine learning have had a massive impact on digital advertising and…

Retailers and e-commerce platforms have evolved beyond simply selling products – they’re now offering access…

The Advertising Regulatory Board (ARB) has ruled in favour of Chicken Licken, dismissing a complaint…

The late filmmaker David Lynch’s unique approach to storytelling, with TV and films like Twin…

Globally, the Out-of-Home (OOH) industry is growing rapidly, consistently outperforming all other traditional media platforms…

Discover how the creative economy is reshaping the world, and how the AAA School of…