Advertising for employment: How youth are marketing themselves like products
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New graduates are entering a fiercely competitive job market, traditional resumes are being replaced with…

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Advertising for employment: How youth are marketing themselves like products

Introducing the Effie Lions Foundation: Building a marketing industry for everyone – Association for Communication and Advertising
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Global non-profit aims to futureproof the industry through access and innovation. The Effie Lions Foundation,…

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Introducing the Effie Lions Foundation: Building a marketing industry for everyone – Association for Communication and Advertising

Representation in action: ACA and Open Chair back 15 lionesses attending Cannes Lions Festival – Association for Communication and Advertising
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As the global advertising and creative industries get ready for their annual migration to Cannes…

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Representation in action: ACA and Open Chair back 15 lionesses attending Cannes Lions Festival – Association for Communication and Advertising

Part 1: Scopen – Advertising investment increases in Chile
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Chilean advertisers currently allocate an average of 3.6% of their revenue to communication, marketing, and…

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Part 1: Scopen – Advertising investment increases in Chile

Effie Awards South Africa announces 2025 jury panel – Association for Communication and Advertising
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Effie South Africa, hosted by the Association for Communication and Advertising (ACA), has announced the…

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Effie Awards South Africa announces 2025 jury panel – Association for Communication and Advertising

Media24 unveils unified advertising and content team
Posted in Business

Media24 has launched its new Advertising & Content Marketing team, bringing together three of its…

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Media24 unveils unified advertising and content team

Merging gaming and virtual play with real world commerce – Advertising Media Forum
Posted in Business

Gaming. In some households it’s a muddy word, in some it’s a way for families…

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Merging gaming and virtual play with real world commerce – Advertising Media Forum

Rolling the message forward: The rise of truck advertising in a crowded media landscape
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As competition for consumer attention intensifies, businesses are seeking creative ways to stand out from…

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Rolling the message forward: The rise of truck advertising in a crowded media landscape

Effie Academy launches in South Africa – Association for Communication and Advertising
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Effie Academy is now live in South Africa, bringing world-class marketing education to professionals and…

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Effie Academy launches in South Africa – Association for Communication and Advertising

What happened to the people-first approach in media agencies? – Advertising Media Forum
Posted in Business

Media agencies once prided themselves on being relationship-driven businesses. The “people-first” ethos was foundational –…

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What happened to the people-first approach in media agencies? – Advertising Media Forum