Effie Worldwide Report shows humanity lies at the heart of effectiveness – Association for Communication and Advertising
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The most important factor driving effectiveness in marketing isn’t data or AI, but human qualities…

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Effie Worldwide Report shows humanity lies at the heart of effectiveness – Association for Communication and Advertising

Understanding marketing vs. advertising: Why businesses need both – AAA School of Advertising
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In the bustling world of business, the terms marketing and advertising are often used interchangeably….

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Understanding marketing vs. advertising: Why businesses need both – AAA School of Advertising

#Exclusive: An ECD’s guide to mastering ChatGPT prompts in advertising
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When it comes to crafting AI prompts, experimentation is key. An executive creative director went…

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#Exclusive: An ECD’s guide to mastering ChatGPT prompts in advertising

New advertising opportunities for retailers as load shedding changes consumer purchase patterns – Spark Media
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How is load shedding impacting economically active South Africans when it comes to the main…

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New advertising opportunities for retailers as load shedding changes consumer purchase patterns – Spark Media

Supporting small businesses: Tractor offers free outdoor advertising to SMEs – Tractor Outdoor
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2024 intakes now open for Tractor Outdoor’s SME Launchpad. Tractor Outdoor is calling on all…

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Supporting small businesses: Tractor offers free outdoor advertising to SMEs – Tractor Outdoor

The future of marketing: Mindset shift, storytelling, and relationships – Motsepe Advertising
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In the dynamic world of marketing, standing still is akin to falling behind. To thrive,…

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The future of marketing: Mindset shift, storytelling, and relationships – Motsepe Advertising

Dentsu’s roadmap to retail media success: Revolutionising South Africa’s advertising game!
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In just the last two years, the landscape of online commerce in South Africa has…

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Dentsu’s roadmap to retail media success: Revolutionising South Africa’s advertising game!

Warc report: Advertising spend to double in 2024
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After a tough 2023, Warc Media predicts global advertising spend will double its growth in…

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Warc report: Advertising spend to double in 2024

PwC, IAB release latest Internet Advertising Revenue Report
Posted in Business

The IAB SA held its Digital Landscape Webinar on Thursday, 23 April at 2pm via…

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PwC, IAB release latest Internet Advertising Revenue Report

PwC, IAB release latest Internet Advertising Revenue Report
Posted in Business

The IAB SA held its Digital Landscape Webinar on Thursday, 23 April at 2pm via…

Continue Reading

PwC, IAB release latest Internet Advertising Revenue Report