Shoppable audience marketplace for advertisers launches
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Flow has launched the world’s first and only shoppable audience marketplace. Flow Marketplace is a…

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Shoppable audience marketplace for advertisers launches

Part 2: Scopen – More long-term relationships between advertisers and creative agencies
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Scopen’s fifth edition of its Agency Scope study in Chile shows an increase in the…

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Part 2: Scopen – More long-term relationships between advertisers and creative agencies

New creative updates to help advertisers generate lifestyle imagery – Google
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As an advertiser, your creative is often the first impression potential customers have of your…

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New creative updates to help advertisers generate lifestyle imagery – Google

Producers, advertisers, retailers beware – stricter regulations for pet food packaging on the cards
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South African pet owners are becoming increasingly concerned about their pets’ health and dietary needs….

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Producers, advertisers, retailers beware – stricter regulations for pet food packaging on the cards

Gaming’s $184bn market undervalued by advertisers, Warc report finds
Posted in Business

Gaming has a big global audience and is a key driver of culture, yet in-game…

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Gaming’s $184bn market undervalued by advertisers, Warc report finds