TAG Heuer has once again captured the spotlight at the sixth edition of LVMH Watch Week, showcasing an impressive array of novelties that celebrate the brand's rich heritage and commitment to innovation. This year marks an important milestone as TAG Heuer revives its historic partnership with Formula 1 and is proud to become the official timekeeper of the sport's 75th anniversary.
TAG Heuer presents four dynamic Formula 1 chronograph models
TAG Heuer kicks off the year with four dynamic Formula 1 watches, each celebrating the high-octane world of motorsport. These stunning watches feature lightweight titanium cases and bezels, offering durability and sophistication. Additionally, precision-engineered tachymeters printed on an aluminum insert, along with sculpted pushers, highlight the brand's impressive technical prowess.
Additionally, the dials evoke a sense of movement and energy with bold “running track” indexes and kinetic-inspired designs. The vibrant color schemes (bold red, electric blue and fresh lime green) are inspired by the exhilarating energy of nighttime racing. Furthermore, the aerodynamic design of the case subtly recalls the geometries of F1 vehicles, making these watches a true tribute to speed and precision.
A special collaboration: Formula 1 Chronograph x Oracle Red Bull Racing
Among the featured pieces, a model worth mentioning is the TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing. This special edition pays tribute to TAG Heuer's partnership with the renowned racing team. It embodies the very spirit of motorsport. Made of lightweight grade 2 titanium, it features a tachymetric bezel with forged carbon inserts. The striking blue opaline dial is adorned with a checkered flag motif. Additionally, the watch is decorated with red and yellow lacquer. It also has a two-tone strap that reflects the team's livery. As such, this watch is a collector's dream for motorsports enthusiasts. Additionally, the engraved caseback displays the TAG Heuer and Oracle Red Bull Racing logos. This detail solidifies its status as a must-have for fans.

TAG Heuer Carrera Chronosprint x Porsche Rallye
Continuing with the automotive theme, the TAG Heuer Carrera Chronosprint x Porsche Rallye pays homage to the iconic 1965 Monte Carlo Rally. Limited to just 911 pieces in stainless steel and 11 in 18K 3N yellow gold, this exquisite timepiece draws inspiration from the legendary Porsche 911. The black dial, reminiscent of vintage Heuer dashboard timers, is complemented by beige details that reflect the interior of the car. Powered by the Chronosprint TH20-08 movement, it features a central seconds hand that accelerates for the first 15 seconds, reflecting the exciting performance of the 911. Presented in ruby red lacquer packaging, it comes with a miniature model of the original Porsche 911 “147 ”, which makes it a true collector's item.

TAG Heuer Carrera Chronograph and Tourbillon: Purple Editions
TAG Heuer shows its commitment to luxury with new purple theme TAG Heuer Carrera Chronograph and Tourbillon Chronograph models. In particular, the smoky black to purple gradient dials and domed Glassbox crystal create a stunning play of light and depth. Additionally, the Chronograph model, powered by the Caliber Heuer 02 movement, offers an impressive power reserve of 80 hours. In contrast, the limited edition Tourbillon version features a Heuer 02 tourbillon movement that offers unparalleled precision and elegance.


TAG Heuer Carrera Chronograph – Diamond-set versions
For those looking for a little more sophistication, the TAG Heuer Carrera Chronograph (diamond-set versions) presents a captivating sight. Available in blue and powder pink, these luxurious watches feature 72 diamonds on the flange and 11 chaton diamond indices on the bi-compax dial. Featuring interchangeable leather straps and powered by the in-house Heuer 02 movement, these 39mm watches redefine luxury chronographs.

TAG Heuer Race Date
The TAG Heuer Carrera Date collection adopts a softer aesthetic with new 36mm models in pastel pink and lilac. Featuring sunburst-brushed and snail-brushed dials, enhanced with diamond indices, these watches exude understated elegance. The racing-inspired gradient track surrounding the dial pays homage to TAG Heuer's motorsport roots, while the Caliber 7 automatic movement provides reliable everyday wear.

A new era of luxury watches
With these notable releases, the brand continues to push the boundaries of watchmaking innovation and design excellence. Furthermore, each watch not only showcases the brand's technical expertise, but also honors its rich motorsports heritage. As a result, enthusiasts and collectors alike can look forward to a year full of precision, luxury and the thrill of the race.
Shop the collection at www.tagheuer.com





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