Prestige Magazine – Volvo Electrification How South Africas Luxury Market Is Embracing The Electric Future

Prestige Magazine – Volvo Electrification How South Africas Luxury Market Is Embracing The Electric Future


Volvo Car South Africa is reaffirming its commitment to the local market with the introduction of four new electrified vehicles set to launch over the coming year. This significant expansion of its electric vehicle range underscores the automaker’s long-term investment in South Africa and its forward-looking sustainability strategy under the leadership of newly appointed Managing Director, Grant Locke.

“Our focus is clear: we are committed to offering South African motorists more choice as they make the transition to electric driving,” says Grant Locke, Managing Director of VCSA. “These new vehicles, paired with our ongoing investment in our local operations and services, underline the fact that we are here to stay and grow.”

Volvo XC60 and XC90: Electrified luxury redefined

The four models to be introduced include the rugged Volvo EX30 Cross Country, refreshed XC60 and XC90 SUVs, and the elegant, all-electric ES90 sedan. Each vehicle reflects Volvo’s drive toward electrification while maintaining the brand’s renowned emphasis on luxury, safety, and Scandinavian design.

The four new models set to arrive bring something unique for every kind of driver — from the rugged charm of the Volvo EX30 Cross Country to the refreshed sophistication of the XC60 and XC90 SUVs, and the graceful all-electric elegance of the ES90 sedan. Each one is a clear expression of Volvo’s electrified future, all while staying true to the brand’s unmistakable blend of luxury, safety, and timeless Scandinavian design.

Urban style meets adventure

Set to arrive in the third quarter of 2025, the Volvo EX30 Cross Country builds on the success of the award-winning EX30 SUV, now reimagined for those who enjoy the best of both city life and the open road. With increased ground clearance, distinctive styling and added capability, this new variant is crafted for drivers who appreciate everyday refinement with a sense of adventure.

Honouring the legacy of the original Cross Country nameplate introduced with the XC70, the EX30 Cross Country blends Volvo’s trusted practicality, comfort, and safety with a more rugged spirit. Its impressive WLTP-estimated range of 427 km makes it ideal for journeys beyond the city, all while reflecting Volvo’s deep commitment to sustainable, responsible travel.

Volvo

Volvo ES90: All-Electric elegance

Arriving in early 2026, a fresh chapter of all-electric luxury is brought by the Volvo ES90. The sleek elegance of a sedan, the practicality of a fastback, and the spacious comfort of an SUV are combined in this vehicle. Built on Volvo’s cutting-edge SPA2 platform, which is shared with the EX90, and powered by next-generation computing, a seamless and refined driving experience is promised.

An impressive WLTP estimated range of 700 kilometres is boasted by the ES90, offering confidence to explore further without compromise. Safety remains at the heart of the design, with advanced features such as LiDAR and smart driver monitoring systems provided to keep drivers and passengers secure. Inside, a tranquil cabin crafted from premium materials is found, complete with a Google-powered infotainment system and a rich Bowers and Wilkins sound system featuring Dolby Atmos. Thoughtful touches like a panoramic roof and an advanced air purification system help create a peaceful, health-conscious environment for every journey.

Volvo’s Vision for South Africa

Volvo’s long-term vision is centred on creating a future where driving is made safer, cleaner and more connected. The journey toward becoming a fully electric car company by 2030 is being supported through continuous investment in innovation and sustainability. In South Africa, this vision is being brought to life through the gradual rollout of new electric models, alongside the development of infrastructure and support services to match.

These four upcoming launches signal a decisive step in Volvo Car South Africa’s electrification journey. With an unwavering commitment to innovation, local investment, and sustainable luxury, the future of premium motoring in South Africa is being redefined. Every vehicle is being thoughtfully crafted to reduce environmental impact while elevating the driving experience, ensuring that modern luxury is experienced with both style and conscience.



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