Kitkat is redefining the decay for creators manufacturers, since Nestlé East and Southern Africa, Esar, ESAr, presents its indulgent kithat slabs rank in three innovative flavors. The guests received an exclusive media launch on September 18 at the serene Oasis outside the city, the place in Muldersdrift. The immersive multisensory event guided the creators of famous content of South Africa through cured flavor stations and interactive facilities, which offers an unforgettable introduction to the new delicious chocolate experience.

Chocolate has maintained a place appreciated in South African culture. According to the South African confectionery market, more than 52 percent of adults have consumed some form of chocolate in the last month, with the chocolate consisting of half of the total confectionery consumption of the country. South Africa continues to be among the main chocolate consumers in the continent, with a per capita consumption by constantly rising. The launch of Kitkat Slabs innovation marks a significant milestone in the offer of premium expressive chocolate experiences to South African consumers, who combines taste and visual attraction in a way that raises daily indulgence.

“The trip to Kitkat Slabs has been molded by a clear vision of the consumer. We have observed a consistent change towards premiumization with younger audiences looking for multiple sensory products that deliver the texture of taste and visual attractiveness. Simultaneously, consumers look Meaning a break in chocolate in today's culture, “said Robin Lesch, Marketing Manager of the confectionery category in Nestlé Esar.

A new way of breaking

The Kitkat Slabs range offers South Africans a richer and more expressive chocolate break. Starting from traditional chocolate slabs, the new offers combine the iconic Kitkat crispy wafer with creamy brand new marbles visually striking. The slabs are destined not only to satisfy the taste papillae, but also to provide a playful and shared moment of indulgence, perfect for today's rapid rhythm lifestyle.

When reflecting on the launch, Kina Mkhize, Senior brand manager of Nestlé Kitkat Esar, said: “South Africans are hungry for bold flavors and recreational experiences, and this launch came to the perfect moment to inspire people to take a deserved rest. The nearby and fatigue begin to appear. The slabs were created as a reminder to claim those moments.

The launch event itself reflected this ethos. The guests were invited to explore each flavor station, involving the five senses while experiencing the different characteristics of each slab. From the soft and indulgent savory flavor to the rich and creamy textures of the hazelnut and the intense layers of double chocolate cocoa, the attendees were immersed in the luxurious world of kitkat as never before.

The flavors that define the experience

• Salado candy: a candy velvety flavor combined with Kitkat and Mármol chocolate that offers a sophisticated turn in a classic favorite

• Hazelnut: a rich indulgence of a perfectly balanced nut with creamy textures and the well -known ideal of the wafer for those looking for a moment of Premium chocolate

• Double chocolate: Indulgent cocoa layers for chocolate enthusiasts that yearn for the best chocolate experience

By combining bold flavors with visually impressive designs, Kitkat slabs are more than just chocolate; They are an experience designed for moments of enjoyment and social exchange. The slabs reflect the growing tendency of premiumization in the South Africa confectionery market and align with the desire of consumers of products that not only have an exceptional flavor but also feel special.

Raising chocolate rest

In today's fast movement society, breaks are no longer pauses in the day; They are opportunities for indulgence and the connection of full attention. Kitkat slabs offer a high approach, transforming the traditional chocolate bar into a multidimensional experience that speaks both of taste and lifestyle. When introducing the slabs, Nestlé Esar continues to demonstrate his understanding of local consumers while establishing new standards for premium chocolate in the region.

With the new Kitkat Slabs range, South Africans can now take a well -deserved and indulgent rest that is playful and sophisticated. It is a celebration of taste, texture and visual delight, reaffirming Kitkat's commitment to innovation and consumer enjoyment.

The Kitkat Slabs range is available in selected retailers in South Africa, inviting chocolate lovers to enjoy a new way and redefine their chocolate experience a break at once.